Collectors Quest and A+E Networks Launch Strategic Marketing Partnership
Collectors Quest and A+E Networks Launch Strategic Marketing Partnership
New Website Enhances the Collecting Experience with the Latest Technology
New York, July 12th, 2012—Collectors Quest®, the number one online community and marketplace for collectors, announced a strategic marketing partnership with A+E Networks™ as part of an aggressive business repositioning that also includes the launch of a new website.
Collectors Quest will highlight items from A+E Networks’ most popular television series including “Pawn Stars” and “American Pickers,” using a dynamic platform and original content on collecting. A+E Networks will provide promotional support for the featured collections across its digital properties.
Elizabeth Kressel, founder/CEO of Collectors Quest, expects the marketing alliance to increase the website’s visibility and enlarge its audience exponentially. “Our powerful partnership with A+E Networks and cutting-edge new website will support Collectors Quest’s position as the premier online destination for collecting, and increase its influence and presence with collectors and sellers,” she said. Kressel added, “What differentiates our site is the opportunity to buy and sell while looking at related content. You can learn about collectibles, hear collectors’ stories and view collections, right on the same page with similar items available for sale.”
“We’re excited to partner with the new Collectors Quest,” said Dan Suratt, EVP, Digital Media & Business Development, A+E Networks. “Collectors Quest’s e-commerce functionality and vibrant community platform is a perfect fit with A+E Networks’ top shows.”
Collections on the site range from newer collectibles, such as snow globes and action figures, to the more traditional: coins, political memorabilia and militaria.
Collectors Quest® is the number one interactive community and marketplace for collectors. The Collectors Quest site, which includes a top-ranked blog, blends collecting with rich original content, community and commerce.
A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to DVDs to gaming and educational software. Led by three iconic brands A&E Network®, HISTORY®, and Lifetime®, A+E Networks also includes Lifetime Movie Network, BIO™, H2™, Lifetime Real Women®, Military History™, History en Español™, Crime & Investigation Network™, and A&E IndieFilms®. A+E Networks channels and branded entertainment reach more than 300 million households in over 150 countries around the world. A+E Networks is a joint venture of Disney-ABC Television Group, Hearst Corporation and NBC Universal.
Press Contact: Alexandra Huebner, ahuebner@bridgeny.com, 212-583-1043
