By Hallmark - Hard to see the detail here but it is all embossed and the word Happy continues to swirl embossed (tone on tone) right to the edges of the card. The peekaboo cutout in the middle looks like a sun, which when opened becomes a candle flame on a cupcake. Inside it reads: One of those days where the good times just keep going and going...that's what you're wished today. Happy Birthday