Disney Store Simba

This guy is a Disney Store Exclusive (with the patch marking it so), but I'm not sure which year he is from.  He is a recent one since he has the patch.   He's very soft and has rather bushy eyebrows, and a short muzzle.  His pose is similar to the 2003 Simba I have posted, but his color is brighter, and his fur softer.  He's about 13" tall. I got this Simba at a thrift store about a month ago.  I thought his short snout was kind of silly at first, but he's really grown on me.  He really has a unique face, it's unlike any other plush I have.