I too collect cuff links and tie tacks, especially advertising ones.
I would guess this is a employee award for the GE company. The opening above the logo is for a gemstone to indicate the number of years of service.
Vintage FISHING CREEL Wicker and Leather
VINTAGE WOODEN SOUVENIR POSTCARD FROM WATKINS GLEN NEW YORK SHOWING WATERFALL HAND PAINTED IN JAPAN
1962 Mickey Mantle Post Cereal Baseball Trading Card, SGC Graded
Vintage Ford Motor Company Safety Glasses w/Leather Flaps