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Toy Fair 2008 : Everything Else

03.05.08By Collin David

Since the scope of Toy Fair is larger than what any one human brain can sensibly absorb, here’s a summary of everything else worth noting from the halls of the event. Click back for a few weeks’ worth of recollections.

First, BanDai! BanDai’s strongest presence is in overseas markets, where they make all manner of tiny (and large) awesomeness, but their US branch is not without its awesomeness also. I’d like to note anyhow that they’ve always been one of the friendliest companies I’ve had regular communication with, and have always been willing to make time to see me when I come a-callin’. This years licenses include a return to Dragonball Z, and the continuation of Ben Ten, Power Rangers and Tamagotchi items. Unfortunately, there was no photography allowed in the showrooms.

Tamagotchi continues its online presence with the new Version 5, which my niece was pining for last time we went to Toys ‘R’ Us. With this new version, you play caretaker for a whole family of digital creatures, who evolve into different types of families depending on their treatment (until you inevitably forget about them in your backpack and they take their UFO back to their home planet). In addition to this new ‘family’ aspect, the game interacts with an online presence via a collection of passwords that can be exchanged between the game and the website, used to obtain new items & stuff. Finally, a chance to construct a family that doesn’t yell every word that they say and doesn’t let the dog lick the dishwasher clear. Seriously, guys, even hillbillies know better.

Ben Ten’s neatest item is the Alien Creation Chamber, a device which contains a collection of alien parts that are mixed and matched at the press of a button, with additional Alien Combination Figures sold separately. Making your own misbegotten alien creatures is a hobby of mine. And while I don’t claim to understand Power Rangers, (Red Ranger - TRIDENT WEAPON! Yellow Ranger - … dumptruck hands?), I love kaiju stuff. The neatest item to come out of the Rangers this year is the Jungle Fury Mission Helmet, which is a wearable role-play item that transmits secret missions, lights and sounds into your kid’s spongey head. Not only do you get secret, fun missions to play, but the device can be hooked up to a computer to download more missions, so the play value is constantly renewable. Clockwork Orange-style brainwashing is highly unlikely. But would be gnarly.

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Huckleberry Toys is a relatively new addition to the action figure field, and their first products are a set of McDonaldland toy reproductions from the days of old. They’re expanding upon this original line of toys, though, with additions of various Ronald McDonalds, Mayor McCheese, Birdie, FryGuys, Chicken McNuggets, The Hamburglar, The Professor, Captain Hook, Big Mac, big_mac_birdie.jpgand even an upcoming Mac Tonite figure, who no one seems to remember but me. He was the piano-playing guy with the moon head, and he was BEAUTIFUL. I’m glad to see these pop cultural artifacts, especially in a world that’s embracing such an anti-fast food attitude. I grew up watching these brightly-colored, character-driven commercials, and I even ate McDonalds food occasionally (though I’m a Wendy’s guy myself), and I didn’t get eight kinds of heart disease by the time I was eleven. All things in moderation - especially fried foods and action figures. I’m working on the latter.

Shocker Toys is a well-known name in the world of action figures, though mostly for the notoriety that their fearless leader, Geoff Beckett, has brought to the entity. The company takes a very modern stance of ‘radical transparency’, which means that they openly talk about and reveal every step of the figure making process - something that the collecting public hasn’t been properly familiarized with. This open discussion of contracts that have fallen through, revealing unfinished figures, and the huge lead times between when a product is conceived and actually released has created some ill-will from collectors, who have yet to see any full-sized figures released from Shocker.

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Where Marvel Toys’ Legendary Comic Book Heroes struggled in the mass market and failed after two waves, the far smaller Shocker Toys is trying to continue the existence of a line of similar figures from other independent comics and creators called ‘Indie Spotlight’. The first wave of their efforts was on display, with a potential release date of early June. This set will include fan-favorites like Scud, Katchoo, Shadowhawk, Kabuki, and The Maxx. In addition to these 6” figures, Shocker also has a line of ‘Shockinis’, another entry into the crowded world of mini block figures. These also address the same properties, along with The Tick and other things I’d love to see sooner than later. Here’s hoping I can play with these soon, Shocker!

mcfarlane_virgo.jpgMcFarlane Toys also made an unexpected appearance at Toy Fair, after not attending for at least six years. They had a handful of 2-ups, or double-sized figural sculptures, on display - including a few figures from their upcoming ‘Warriors of the Zodiac’ line, which consists of dynamic, bizarre interpretations of the various zodiological icons, like the sultry Virgo, and the warrior-like Scorpio. Don’t even ask about Gemini, which is some kind of double-ended tooth-worm. McFarlane isn’t exactly known for their subtlety. Their long-running Dragons line has ended after eight sets, and has given way to a follow-up line called ‘Legend of the Blade Warriors’, presumably figures from what happens after the Dragons have been eliminated from the ancient landscape and humans begin to dominate. McFarlane’s revolutionary figures usually come with stories packed inside, but they’re so fraught with grammatical problems and cliché that it’s usually best to not partake. Let the figures be figures, not overwrought characters from some high school fantasy novel.

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And we can’t forget about Diamond Comics, who produce and distribute a large number of modern science fiction licenses - mostly notably, Star Trek. While they continue to produce 7” figures from the original Star Trek movies, their Next Generation figure line will be ending shortly, after a fairly basic run addressing the main command crew and many variants of each - leaving us without neat aliens or any kind of real ‘enemy’ characters in the set. Diamond will, however, continue their new Deep Space Nine set, hopefully addressing the myriad aliens that pass through the space station in addition to the main crew. Can I have a Ferengi family, some Dabo girls, Morn, Gul Dukat, and a whole mess of Klingons, please? Diamond will also be continuing a series of Borg figures that Art Asylum started many years ago, and these will come with parts to build a light-up regeneration chamber. Which is almost enough to make me forgive them for giving us a Reginald Barclay, but not a Q in judge’s robes.

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These Trek characters will also manifest as Minimates - tiny little blocky guys that are both cute and universal - meaning that your Captain Picard Minimate can go and meet your Professor X minimate and they’ll be in the same style and size. You can relive those awful pages of Star Trek meets X-Men that we’ve all tried to block from our memories. The Minimates don’t end at Star Trek, though, with Diamond picking up strange movie licenses for films like Desperately Seeking Susan, Platoon, Rocky, Silence of the Lambs, and For a Few Dollars More. It seems like a pretty obvious move by Diamond to obtain a ton of fun celebrity semi-likenesses which can then be dissected by fans to make characters and situations from other movies, since Minimates are so easily pop-apart-able.

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Diamond will no longer be producing Marvel polystone items (like busts and statues), leaving the main license for that with the impeccable Bowen, but Diamond will still be producing their ‘Marvel Select’ line of figures - slightly larger versions of Marvel Legends, produced in far smaller numbers. In this line, Hulk and Iron Man were on display - tapping directly into movie fever.

TV geeks will also enjoy the Jack Bauer figures from 24, both in 12” scale and as Minimates. If you’re into that kind of thing. Also, Diamond will be releasing Mego reproductions from Planet of the Apes and the original Star Trek, and 7” figures from Battlestar Galactica (modern) and Stargate Atlantis… you geeks. To add to the greatness, most of Diamond’s figures come with bonus parts, which you can build vehicles and scenery from. Who doesn’t want a massive Stargate? Besides people with girlfriends?

So, Toy Fair is over, and I’m just recovering from the annual wallet-splosion that it tends to be. The allure of seeing untouchable toys only serves to aggravate my desire for them, so go out and stimulate the economy with me, folks. That big ol’ tax refund announcement didn’t coincide with Toy Fair just by coincidence.

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Toy Fair 2008 : The High End of Toys

02.24.08By Collin David

Hopefully, you’ve been reading along as I’ve detailed what we saw during Toy Fair in the Javits Center, and the earlier presentation by Hasbro. Allow this segment of this series of Toy Fair entries to detail some of the lovely companies that produce ‘high end’ collectibles - those things that are designed for a more mature audience that understands the delicacy of certain objects. Those adults whose love of collectibles and pop culture are quietly addressed, without any hint of incredulity, and with an actual modicum of respect. These items, which all appeared at Toy Fair this year, are made with this adult collector in mind - even if some of them are wearing tight spandex or have flashing lights and sounds.

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First on this list is Tonner Dolls, a company that only came into my sphere of awareness when they started making collectible DC Comics superhero and superheroine dolls. Their doll products are roughly 18 inches tall, so they defy any commonly used miniaturization scale, and are designed for display over play. While these are articulated dolls, and usually run around $150 each, the focus of these is on fashion and carefully constructed clothing - one thing that bridges the awkward and often-misspoken gap between ‘dolls’ and ‘action figures’. It’s a very difficult line to explain.

tonner_poison_ivy.jpgAmong their DC Comics offerings are dolls of Batman, Batgirl, The Joker, Harley Quinn, Aquaman, Poison Ivy, Supergirl, and a few different versions of Wonder Woman. Aquaman’s looking especially doll-like, with his graceful swoosh of handsome, rooted hair and a mesh shirt that covers a second shirt which reflects the whole spectrum. Us figure collectors don’t usually get any rainbow-hued heroes in our collections. Also notable is The Joker, whose scary, inhuman appearance is a very strong nod to the original appearance of The Joker within Batman issue #1 - something that I couldn’t really identify until seeing it in person. Other pop properties that Tonner has made (or is making) dolls for are Pirates of the Caribbean, Harry Potter, The Wizard of Oz, Spider-Man 2, and Dick Tracy. Hints were given (and please note that this is my own interpretation of things said) that Tonner might soon start announcing more Marvel Comics characters, and a second visit to the Batman doll as a summer convention exclusive, this time with handy Bat-accesories.

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The Tonner homebase in Kingston, NY, coincidentally, is pretty nearby to my hometown.

Corgi and Master Replicas are also two related companies that have a strong focus on the adult, disposable-incomed collector. In the past, they’ve shown up on my nerd-radar by making die cast Marvel superheroes statues, as well as a great series of 1/24 scaled Batmobiles (and a few villain vehicles) that drew directly from every era of Batman comics. They’re also responsible for small and large Star Trek starships from every incarnation of the series, but this upcoming year promises to be a very exciting one.

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With the highly-desired 007 license, they promise to make three series of 7” action figures from the property, including a line of different Bonds, different Bond girls, and of course, the awesome bad guys. The enthusiasm expressed by the gents at the display was infectious, and while there were no Bond toys on display, it’s a perfect opportunity to get figures of different Bond characters, especially since Sideshow Collectibles’ 12” offerings dried up long ago. In terms of other Bond items, the 1:1 scale replica Golden Gun stole my heart - not only because it’s radiant and unseemly, but because I have fond memories of playing Goldeneye on the Nintendo 64 for hours in my college dorms. The Golden Gun was the single item that could invariably smoke your opponent in a single, quiet shot - and while my opponents favored grenades and proximity mines, I preferred the stealth of the Golden Gun. To own a realistic one is the definition of sexy.

corgi_super_mario.jpgThe companies have also ventured into the smaller-scale action figure realm by creating 3.75” scale action figures for both The Golden Compass and Harry Potter movies, including playsets and vehicles for both. They’ll be making figures from an upcoming animated film called ‘Igor’, but I’m most excited about seeing the Super Mario Brothers figures that they’re importing from Japan. As a gashapon series that’s been going on for many years within Japan, hundreds upon hundreds of Nintendo characters have already been made in this solid-plastic 2” size, addressing all manner of Goombas, Koopa Troopas, Podobos, Bob-ombs, Birdos, Princesses and Bullet Bills. What remains unaddressed, however, is my sad ability to name just about every one of these from my twisted, useless memory. Larger, articulated figures of Mario, Donkey Kong, Yoshi and more are also on the way and should be arriving any day now at specialty retailers and game stores. There’s nothing better to decorate a classic gaming entertainment center with.

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I’ll wrap this up with Kaiyodo’s Revoltech, a Japanese company which produces action figures of above-average quality and, as a result, slightly-above-average but-still-reasonable prices. Your typical American action figure in a 6” - 7” scale might cost around $10 to $15 dollars, but Revoltech’s quality demands a price of roughly $20 to $25 per figure, packaged beautifully in window boxes, painted flawlessly, and with a ridiculous amount of articulation. These things can bend every which way, like nothing you’ve ever seen (unless you’ve really plumbed the depths of the internet, you sickos), and the combination of this ability with great sculpting is the holy grail of the action figure collector. Hell, I bought a handful of these recently without even knowing who the characters were - just because they’re that beautiful.

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Since Japan toy culture is partially focused on customization and creating new things out of existing things, a fine art with entire magazines dedicated to it, Kaiyodo’s Revoltech figure joints can easily pop in and out of their sockets, all while being held firmly when need to be. These joints can also, apparently, be purchased separately. The name ‘Revoltech’ seems to be a reference to these unique joints, and the idea of figural parts being completely capable of ‘revolving’, or moving. Almost all of the booth’s catalogues and explanations were written in Japanese, so my information is limited - besides the fact that there are truly awesome.

What all of this spells out is that as a collector, my resistance to the products of this upcoming year is being seriously tested like never before. It’s one thing to sit at home and view product shots of these beautiful things, but it’s another thing entirely to walk around them and see them in person - an activity that’s always dangerously alluring. Unfortunately, Sideshow Collectibles, my favorite producers of things that I can’t afford but buy anyway, opted out of Toy Fair this year and relegated their ‘presence’ to a few new items on their website.

Next time, we’ll take a look at some more DC Comics items made by DC Direct and Mattel - things that truly short out my nerdometer.

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Toy Fair 2008 : The Javits Center

02.23.08By Collin David

While I usually go on endlessly about action figures in this exploration of Toy Fair 2008, it’s important to note that these figures are but a very small part of the whole event. However, the event is so massive that it’s necessary to try to find your own focus as you walk inside, as even throughout four days, the miles and miles of aisles must be traversed quickly in order to try to see a bit of everything.

I don’t find myself completely limited to action figures, though, as this gallery of the Javits Center demonstrates. Anyone prone to distraction by and kind of sound, bright lights, or moving parts, well - they wouldn’t make it down the first aisle before being sweet-talked into abject adulation (and often, equal amounts of incredulity) towards what they’d seen.

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One common theme during this year’s Fair was robotic toys. While the Robosapien made a big splash a few years ago, the general robot model has been improved upon and dissected into submission, allowing the user to more easily construct electro-animals out of this Bioloid kit. Sure, it’s painfully expensive, but stepping boldly into the future isn’t a cheap endeavor. These robots moved around with more stability and grace than any I’d ever seen in person before, and they’ll surely go somewhere great if they offer themselves at a slightly more affordable price.

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OWI Toys offered up a great set of solar powered robot monkeys, car and boat kits. Despite solar power being one of our greatly unrealized, renewable and harmless natural resources, it remains underused in the world at large. These small items packed a surprisingly powerful kick under a small solar lamp. I’d imagine that the solar racecar would need to be reigned in somehow lest it get lost at breakneck speeds into the middle of a busy intersection. This same booth offered beautiful, but functionless, aluminum bug kits that gave off a very strong robot vibe.

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Continuing in the theme of eco-friendly toys, the Javits Center was crawling with great ideas that reduced plastic waste, toxic batteries and paints, and harmful work conditions for the manufacturers. One gentleman who was most passionate about this was the creator of Tree Blocks - a charmingly super-organic kind of building block made of wood from renewable forests, packaged exclusively in recycled materials. These are so organic that the bark is still on them, and yet, they seemed to fit together to make study structures. Little figural pieces were also made form wood and clothed in simple cloth outfits. The whole idea was super-basic, but that’s what the word needs more of. Despite access to a computer and all manned of Barbies and video games, my own niece prefers the possibilities of building blocks and Legos.

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Also eco-friendly were the Ecotronic Toys, which took the idea of saving the environment one step further, as all of their electronic toys run on nothing but kinetic energy storage, not unlike the watches that one shakes to recharge, or the flashlights that require a crank mechanism. With a few friendly barbs at American waste, the English gentleman sold me on the idea of his Ecotronic toys. Not, though, that the robot head’s coils were malformed after some confusion at the factory between inches and centimeters in the blueprints.

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I also loved the ecology of Fascination’s self-sustaining ant farm, called AntWorks. While these aren’t completely new, the idea if that your colony of ants remain nourished by the clear gel within the farm, as they’re made extra-visible by its transparency and illumination. No easy solutions have been formed about how to replace the ants or gel when they naturally die out, so you’d have to buy a second one to enjoy the rich cycle of life again.

The same company also had some eerie and effective magnetic levitation devices on display, which included hovering silver spheres, globes, and an Asian relic statue.

As always, Lego pulled out all of the stops outside of their Forbidden Booth, giving viewers a view of the almost-life-sized Indiana Jones, C-3PO and Clone Trooper statues - made entirely out of thousands of Legos. Unfortunately, this was all that I got to see, as I’d not made an appointment to see them this year. They invited us in so warmly last year - but the ritual, sadly, was not repeated, and we were turned away.

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In terms of figural things, I always have a love of Zoomorphs as they add more and more animals to their collection. The ability to pull apart brightly-colored animals from all walks of life and make your own cruel hell-beasts out of them has an appeal to me, but let’s not dig too deeply into that. One can choose from all kinds of mammals, fish, lizards and dinosaurs, birds, and even mythological creatures, and it’s a LOT of fun.

Stikfas were also present - another kind of small man-shaped toy that one can pull apart and put back together again. The surfaces of these, as well as their plentiful accessories, are designed to be cut apart, painted and customized into whatever you’d like, though. I spent long hours in my dorm room creating Stikfas versions of Batman and The Joker, so it’s good to see that these sturdy little guys are still around. The company is also venturing into the crafty territory with a new product called Korkis, which are exactly what they sound like - craft baggies full of corks and pipe cleaners, also meant for imaginative repurposing into creatures and structures.

Artists were also set up among the various booths, including a Gus Fink - whose extensive collection of mini-figures, all cute and creepy, will have a large appeal to the urban vinyl crowd. We chatted with him a bit, expressed our own desire to do precisely what he’s doing with his life, and promised to destroy his patience with us by asking a thousand questions.

Also, check out Scruncalli Dunchie, a small, artistic company which makes large statues of samurai and smaller, unpainted busts of Greek gods. The sculptor, Rocco, has been employed by various toy making companies, but his own sculptures remain what he’s most passionate about. Check them out, as they’re pretty well done and caught my eye from across the showroom floor.

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Finally, we saw Musical DNA. In terms of a simple explanation, it’s a highly evolved Rock Band / Guitar Hero kind of game that runs on your home computer. Using a MIDI hookup, you can attach your drums, guitar or keyboard to the program and see your music come to life on the screen, in beautiful patterns of lines and colors. One can play freehand, use it to learn music as a game, or just watch the pretty colors spiral upwards. As a visual person with some degree of synaesthesia, it’s like seeing my brain come to life and make sense on a screen.

And while I won’t mention any specific toy, there were more than a few that defied any kind of fun or logic by their very nature, and seeing someone try to sell the idea of it was an uncomfortable experience. Most awkward of all were the discount-rate booths in the back, forgotten corner of The Center, lovingly dubbed ‘Inventor’s Alley’. All I could do was try to see what these guys had invented without making eye contact and being forced into a conversation, standing in the grimy aisle and trying to be kind. Word to inventors : do not ever, ever, ever sell your game with a slogan that relates to ‘hating the game’. I’ve actually seen way too many games sold on the idea of evoking hatred for the product but a love of victory, and it just doesn’t work. When someone says ‘hate the game’, I’m inclined to agree. Also, don’t change around letters in the spelling of a common word just to make it funky and different - it degrades us all.

Stay tuned for some very specific coverage of Tonner Dolls, Mattel, Mezco Toys, Corgi and Master Replicas, DC Direct, Diamond Comics, Amok Time, NECA, Shocker Toys, Revoltech, Huckleberry Toys, and McFarlane Toys, among lots more!

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Toy Fair 2007 : Everything Else

02.25.07By Collin David

Toy Fair is such a monumental event that even after four days of exploration and thousands upon thousands of words of reminiscence, I’ve barely scraped the surface of its presence. So here’s the rest of it, in record time, with what are sure to be grievous omissions which I’ll apologize for later.

In the past few weeks, I’ve described the offerings of Hasbro, Mattel, DC Direct, Sideshow Collectibles, and a handful of others, as well as posted a large photo gallery of my findings.

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Often while traversing the floors of the Javits center, we’d be easily distracted by some other luminous bastion of awesomeness between us and our destination. One such surprise was the Attakus booth, a company based in Montreal which specializes in large-scale statues of Marvel and Star Wars characters, as well as a few smaller statues of the ‘erotic’ and fantasy variety. I’d never seen an Attakus piece in person, since importing things from elsewhere is never a cheap endeavor, but their quality and scale was impressive. We spent quite a lot of time circling their booth, photographing everything, including the awe-inspiring Millennium Falcon replica that was in scale with Hasbro’s 3 3/4” scale figures. Of course, it was only a half-replica, cut down the middle like a spaceship-dollhouse for easy access, but it included every internal and external detail down to the Dejarik Holochess set, with the entire display set up to look like the Rebel escape from the Death Star in A New Hope, complete with the Obi Wan and Darth Vader duel. Reps from neighboring booths were constantly streaming over to take another look inside the Falcon. Our photos of their booth can be seen here.

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We also visited Marvel Toys, formerly Toy Biz, and saw their wonderful Legendary Heroes license. They’ve decided that if they can’t do Marvel characters anymore, and DC has the licenses to their own characters tied up in themselves and Mattel, they’d dip into the quirky third-tier of comics and tap the independent publishers for characters, which they’d then execute in their notable, revolutionary style. The initial lineups include both familiar and unfamiliar characters to me, but the first two waves will continue the popular Build-A-Figure theme. If you collect all six figures, you can build a large, unusually complex seventh figure from the extra parts included - a gimmick that has done very well for them over the past few years in their Marvel Legends line. The first set will include a huge Pitt figure from Image Comics, and the second wave will include a Monkeyman (with one of the figures being his partner, O’Brien). People might recognize Savage Dragon, Judge Dredd and Witchblade among the figures, as well as a Conan the Barbarian, but many of the characters elude even a hardcore geekonerd like me. It’s like the 90’s exploded all up in there, but the figures are at least visually interesting enough to support the line. I’m all about Mike Allred’s Madman, this time. Scope out their wares here.

022507i.jpgThere’s been some contention between Marvel Toys and Shocker Toys, as both sought to pursue licenses from ‘indie’ publishers and creators at the same time, often butting heads and having contracts slip out from each others’ grasps. Shocker Toys has oft been at odds with the toy world in general, being the very apotheosis of the underdog toymaker, fightin’ his way to the top. Their PR model differs greatly from the tried and true traditions of the toy industry, as Shocker has been revealing their hopes and aspirations, figure sculpts in every stage of completion, and sending out brutally honest (and sometimes emotional) statements to the press. The usual model states that toy companies will only talk about things that are 100% secure properties and only show off near-completed items, but Shocker is more organic in their approach. In laying the process bare before any of his touted products have even hit retail, Shocker Toys’ owner Geoff Beckett has created some discomfort for everyone involved. In meeting with him at Toy Fair though, I found him to be a very amicable guy, enthusiastic to a fault about his work. On display were his own series of Indie Spotlight figures, including Scud : The Disposable Assassin, Shadowhawk, and Katchoo from Strangers in Paradise, as well as an in-progress sculpt of my personal favorite character ever, The Maxx. With any luck, I convinced him to include Maxx’s love interest, Julie, in the first set of figures and a Mr. Gone sometime in the future. While these items still have work to be done on them, it’s a good start to what can be a great companion piece to Marvel Toys’ stuff (especially since Maxx and Pitt once battled / teamed up). Shocker Toys also had their in-progress GWAR figures on display, and discussed their rights to make figures of both Metalocalypse and Venture Brothers figures. If they can pull it off, their licenses have more appeal to me than what Marvel Toys has announced. Time will tell if the figures match up to the hype. We have a few photos here.

022507j.jpgBif! Bang! Pow! was a complete surprise with their presentation of some purely beautiful Flash Gordon action figures, designed by photorealistic comic artist and Flash Gordon fanatic Alex Ross. Toy Fair marked the debut of this company and their products, well, anywhere, and they blew us away with these perfect figures, their rights to produce any character in the movie for future waves, and their 12” scale Big Lebowski figures. They’re still looking for more support, so if you want to see these Flash Gordon guys, speak out!

And speaking of 12” figures, we encountered the UK-based Product Enterprise also. The first question out of my mouth was about their Space Vixens line, which has been put ‘on hiatus’ for now, I was informed. Choking back tears, we explored the rest of their booth to see a heavy Dr. Who focus, including an awesome 12” figure of the Tom Baker Who, crazy-ugly scarf and all. In addition to that, they are producing a line of Daleks - or, Dalek-shaped figures as re-painted by a variety of designers, a la Bearbricks and Dunnys - including the urban artist who identifies himself as, coincidentally enough, ‘Dalek’. A desperately needed synergy between art and sci-fi has been reached. Okay, it’s always been there, but no one really talks about it. Character Options had their array of regular 6” Dr. Who figures on display also, representing characters from the newer incarnation of the show.

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Finally, we wandered down the ‘urban arts’ / designer section of the Fair before we called it a day and encountered even more items from the growing world of artsy-cute plush things and cute-scary vinyl figures. Most inspiring was UNKL’s booth - a company that recently exploded onto the art toy scene with a staff of only four people, they’re a real inspiration to aspiring toy creators such as myself and my fellow photographer that day. Of course, it inspired talk of ‘let’s quit our jobs!’ and ‘damn the man!’ and ‘let’s go get a sandwich!’ for the rest of the day, but the truth is that they produce some clever little figures (check out their Unipos), and the booth chick was totally cute.

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Of course, Toy Fair is only about 5% action figures, but you wouldn’t know it from how I go on about ‘em for the past two weeks. We were stopped by the excited owner of Potty Monkey, a professional pediatric urologist who’d written a book and created a doll to promote good toilet habits. He also offered us a banana, but we declined. That kind of inventive excitement and energy is what makes the fair really come alive. The appearance of the creepy-but-catchy Alien Creole Band bouncing through the main floor and playing music, taking our photos with Spider-Man and the Green Goblin, the life-sized Batman made of Legos, and the display of cleverly animated and assembled wooden kits were only a scant few of the great things that I wish we’d had more time to explore.

But there’s always next year, too.

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Toy Fair 2007 : Mezco & NECA

02.24.07By Collin David

New York Comic Con has begun today, but before any of that can be processed and photoshopped, organized, recovered from and foot-blisters gently soothed, there’s still a good handful of Toy Fair to get through, so expect NYCC coverage this Wednesday. If we manage to get in the doors, and if we aren’t ushered out by fire marshals, and if Peter David doesn’t start eating people at his booth. Which really isn’t that much hyperbole.

Mezco Toys has stood out in my mind for the past several years due to their completely flawless handling of the Hellboy figure lines, from movie figures and into the Mike Mignola designed comic book figures. Somehow, Mezco Toys (one of the smaller action figure companies) had managed to merge form and articulation in a perfect mix beyond what and major company was doing, and still went severely underappreciated. They are a collector company, staffed by incredibly talented fans and toy enthusiasts.

Check out the full Mezco gallery here.

022407a.jpgUnfortunately, there are no future Hellboy products planned at this time except for the comic line’s Abe Sapien, which is a beautiful thing. Alas, it will be a San Diego Comic Con exclusive item, because (and say it with me), “Dammit, SDCC gets all the cool stuff!” We were told that it would likely also be available through Club Mez, Mezco’s online collectors club, which I’m still trying to justify shelling out 40 dollars for. Action figures for the next Hellboy movie have not been determined yet, and figures based on the animated movies are not being handled by Mezco. Though they should be. I’d trust them with pretty much anything.

022407b.jpgThey will continue with their popular South Park and Family Guy figure lines, which have thrived for a few years now. Bringing cartoon characters into three dimensions has always been a challenge for toy companies, and both the successes and failures could be seen throughout Playmates’ hold on the exhaustive Simpsons license a few years back. Mezco’s holding strong with unmistakable renditions of both core and auxiliary characters from both shows, with an Eric Cartman variation planned for every South Park wave. Admittedly, it’s a visually unappealing show that revels in its 2-D-ness, but the figures remain popular. Some excellent fan-favorite cameos of Family Guy’s Peter Griffin as Bionic Peter, Lando Griffin and Astronaut Peter are also planned, most of which appeared onscreen for about ten seconds total. Also included will be the creepy Performance Artist, Chris on a treadmill, Quagmire in a robe, the Black Knight, Bonnie Swanson and Diane Simmons. Creepy old man Herbert was released as a Club Mez exclusive this past year, to much acclaim (and griping that he wasn’t released to the general public). Mezco is also planning a box set of miniature figures in a Drunken Clam pub playset environment. They continue to bring animated characters to life with their upcoming Underdog line of figures, which has nothing at all to do with the regrettable live-action movie of the same name. Pure classic animation here, which will hopefully sell better than the failed Pink Panther line made by Palisades Toys before they folded.

What we also saw, but could not photograph, was a line of Goonies action figures, done up in realistic style, and featuring an enormous Sloth, and amazing renditions of Mikey, Mouth, Chunk and Data. Needless to say, we were giddy. More news and images will surely be forthcoming.

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Mezco also dips liberally into the ‘horror’ end of things, being responsible for the popular Living Dead Dolls, the next series of which will feature the theme of ‘bad luck’. Collect all five and you’ll be able to assemble a creepy little charm! Also, that Texas Chainsaw 022407c.jpgMassacre babydoll thing is probably the creepiest thing I’ve ever seen. Maybe not so much the idea that a small child could obtain a My Size working chainsaw and go on a killing spree, but that they’d have the concentration to be able to sew a mask out of their victims’ skin. In addition to that horrible fare, Mezco presented the usual array of 7” action figures of horror classics, including a tuxed-up Freddy Kreuger and various Texas Chainsaw Massacre figures. Add to that an array of mini-dioramas of horror movie scenes, horror character dolls, more 7” zombies (including a bowling woman and a guy who looks like a preacher, both covered in blood and brains), and you have Mezco.

NECA carries things in a very similar vein and quality, also addressing cult properties in both horror and fun varieties. The first thing that caught my eye was the display of Nightmare Before Christmas figures, which will be entering their 6th and 7th waves of four figures each. At this point in the evolution of the line, they’ll be revisiting Oogie Boogie (previously only available in a box set), Jack Skellington (this time, with his desk), and a third Sally (with cauldron), with the addition of a 2-pack exclusive Sally in Santa suit. Fans of the line will also note the Creature from Under the Stairs (which had three seconds on screen, literally), the Melting Man, and the Corpse Boy & his mother. As usual, these figures will be packed with great accessories. It won’t be too long before we see every single character brought to figural form. Can we see a deluxe Hanging Tree, guys?

The rest of the NECA gallery is here.

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NECA has also just released the first four figures from the movie 300, again with the same tremendous attention to detail that they’ve shown the Pirates of the Caribbean line. While no future 300 figures were shown (and the possibilities for figures seem large, especially with army building characters), a few Pirates prototypes were shown, including a 2-up of Slo Feng from the upcoming third movie. Continuing with their movie properties, they’ll also be producing figures from the upcoming ‘Grindhouse’ films, which got the following reaction from me :

022407g.jpg“Holy crap, does that chick and a … gun…. for a … leg?”

Yes, she does. And as far as the action figure goes, you can switch it out with her actual leg, which also comes with the figure. Which is a fairly powerful testament as to why I love action figures. As if I needed more convincing, there’s a Quentin Tarantino figure with an alternate head, featuring a gouged-out eyeball. Which I’ve wanted to do to him at least twice in my life, but now I don’t have to, because the action figure sates my bloodlust. This alone is enough to pique my interest in the clearly gory, pseudo-explotation film that this promises to be. And because it’s a natural progression, they’ll also be doing Harry Potter figures. None of them, unfortunately, will have their limbs replaced with deadly weapons, but at least the prototypes looked pretty scary accurate.

022407h.jpgFinally, NECA continues to explore ‘classic’ items, such as David Bowie’s Goblin King character from Labyrinth, which is sure to be a ridiculous hit with the ladies, and should be followed up by a handful of Brian Froud-inspired goblins. The Player Select line will also continue to explore popular video game characters, such as God of War’s Kratos, and the ever-popular Lara Croft, all in the popular 7” scale. And all, of course, absolutely beautiful.

These are two companies who have taken figural quality to new levels and kept it there, creating interesting, accurate toys that appeal to collectors of both toys and movie memorabilia, spanning genres and audiences alike. So watch out for ‘em.

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