GI Joe : A Real American Hero on DVD
US culture has gone through its fair share of ‘retro’ periods, but none has been quite so enduring and tenacious as our revisitation to the 1980s. I believe that this is because our attachment and willingness to return to our innocent childhoods in the 80s is directly proportional to how dissatisfied we are with the way the world operates today. That, and Men Without Hats were pretty amazing.
The recent 25th anniversary of GI Joe surely brought my generation a bit of cognitive dissonance. While our general unhappiness with the government seems to dominate our mindset (until recently), GI Joe also represents that same government. Of course, GI Joe actually represents the government what we wish we had – America’s secret fightin’ team faces off against hissing terrorists with a penchant for stealing the Statue of Liberty and emerge victorious, mitigating damage to the point where the whole situation ends with a hearty laugh and the bad guys sulk away, soundly humiliated. Those guys got stuff done, dammit.
Do we need all of these re-envisionings of our childhood heroes into super-exploding, larger than life, realistic movies? Absolutely not, but maybe the eleven and twelve year olds of today do. Cel animation just doesn’t charm like it used to.

Shout! Factory’s release of GI Joe Season 1.1 has all of this, plus gigantic rub-on tattoos. Unless your kid has serious glandular problems, it’s pretty obvious that these are meant for the adult collector. These would dwarf lesser arms. This is just one of many indications that this set has been made for the collectors.
All 22 episodes remain firmly intact across four discs, complete with animation blips, ‘we’ll be right back’ bumpers and credits that feature the original Hasbro logo. It’s as close to the original airings as possible, which collectors will definitely appreciate. The set also includes a booklet with handy episode synopses, which might help you pinpoint that favorite episode across one of the many 5-episode arcs. Given how often we have to suffer through poorly ‘remastered’ versions of things, this is awesome.

DVD bonuses include a three-part interview with one of the original authors, which runs for about 20 minutes in total. While an insight into the process of writing something both narrative and toyetic is interesting, it’s a little dry and definitely for dedicated fans.
Of special interest to me is the original 1963 GI Joe 12” figure presentation that Hasbro showed to press and investors at the 1963 Toy Fair. As a Toy Fair attendee, I am very comforted by the fact that Hasbro’s been boring the living snot out of people with patronizing presentations for decades, and that it’s not just me. I loves ya, Hasbro, but 2 hours of Powerpoint? I got a cramp in my everything and I never wanted to see another toy again.

The DVD also presents some original, and oft parodied (warning : link NSFW!), ‘Knowledge is Half the Battle’ PSAs – six in all. Future anthropologists will surely wonder about the IQ of the 20th century, what with animated kids swimming in thunderstorms and eating glass and playing in traffic.
With this release of GI Joe on DVD, we’re one step closer towards completing the holy quartet of 1980s boy cartoons. We already have handsome editions of Thundercats and Masters of the Universe, so with Shout!’s GI Joe and Transformers reissues, both pure in their content and presentation, we’re almost there.
And, appropriately, happy Fourth of July.





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