Symphonies and Gastroenterology : The Milpath Records
It’s almost difficult to remember a time when information wasn’t disseminated through the ultra-convenient format of streaming web media and thousands of specialized, niche TV channels and the dubious omnipresence of Wikipedia. So, I was a little bit bewildered when an acquaintance of mine at the
library, and a generous contributor to my record collection, brought in two small folders of records for me to play with. At first glance, they were a collection of 45s with classical and choral music on them from Wallace Laboratories – something I could easily pass over, since I’m not a huge fan of the genre – but I’d glanced wrong.
Deeper inspection revealed that this collection of sixteen records were definitely sized like 45s – but were played at 33 RPM instead, which resulted in a recording that lasted roughly 6 minutes on each side. Even more interestingly, on the A side of every record were medical discussions and advertisements for various pharmaceuticals, most of them focusing around a drug called Milpath. The bizarre combination of a baritone man discussing tummy drugs and the segue into Schubert dances was almost a non-sequitur. They went together like sharks and underpants. On fire.
Originally, each of these two handsome little cases came with two records, each similar in bizarre theme – but the cases were later used to store the curious influx of these records that the previous owner accumulated. A bit of research revealed that these albums were distributed by Carter-Wallace Inc. during the early 1960s to doctors and pharmacological technicians, mostly to advertise the properties of their drugs and results of clinical trials. You might recognize Carter-Wallace as the fine folks who provide us with Arrid deodorant, Nair, and the first pressurized shaving cream.
The whole promotional deal was organized by the Ted Bates Agency, whose advertising campaign aggressively reached over half of the doctors in the entirety of the United States. When the records weren’t enough, free drug samples were included with the mailings (alas, absent from my new collection), and by the end of the campaign, it’s estimated that all of the freebies cost Carter-Wallace about $9.22 per doctor, or about $63, adjusted for inflation – and was spread across 92,000 doctors. While billed as a ‘news service’, the records’ news was invariably peppered by references to how Milpath and Miltown and Soma could make the world a better place – the equivalent of today’s promotional DVDs or websites. And then, Beethoven’s Country Dances for Orchestra. The pairings are hilarious and wonderful :
- News Service Series No. VII : Relationship Between ABO Blood Groups and Peptic Ulcer / Beethoven : Country Dances for Orchestra
- News Service Series No. 3 – Reports on Gastroenterology : Detection of Gastric Malignancy Phenomenon of Reflux of Bile into Stomach Effect of Temperature of Food on Stomach Functions / Symphonie Espagnole for Violin (Lalo)
- Appetrol : A new product for effective appetite control / The Twelve Days of Christmas
I don’t think that Rossini had gastric mucosa in mind when he was composing his ‘Tancredi di Siracusa’, but someone saw a natural pairing of the two. I’ve uploaded the contents of a full album for you to listen to – including the very first Wallace Labs Milpath record in the series.
- Side A : News Service Series, No. 1 – Electronics in Medicine ; Telemetry Apparatus in Gastroenterology
- Side B : Excerpts from Five German Dances, Seven Trios and Coda (Schubert) – Vienna State Opera Orchestra
There’s no clear monetary value to these that I can find, but sixteen records in one place is certainly the biggest collection that I’ve seen. Unfortunately, they’re not sequential, but they’re all in excellent condition. My quest for unusual and spoken word records found a rare wintertime bit of awesome with this set. Now, to dig out my set of 45s that demonstrate various heartbeat irregularities… that’ll get ‘em swingin’ at my next tiki party.





The array of deceptively simple technologies that have been incorporated into classic vinyl records reveals new things to me every day. Of course, there’s my beloved
The technology is not unlike that of a 




