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Toy Fair 2008 : All Things Superman

02.27.08By Collin David

[Please read back here, here and here for previous articles about this year’s Toy Fair, for all of its weirdnesses and delights!]

By now, I’d seen the fancy DC Comics dolls over at the immaculate (but welcoming) Tonner booth, but I had other DC figures in mind - and I knew that they could be found at the showrooms of DC Direct and Mattel.

DC Direct is Time-Warner’s in-house DC Comics merchandising group and toy company. DCD makes action figures, prop replicas, statues, Minimates and other great comic items, all aided by the benefit of having original reference materials and current comic artists at their immediate disposal. They are, after all, the source. They’re responsible for a large number of artist-specific and story-specific action figures, which number over 60 each year, created in (unnumbered) limited editions. While you won’t usually find a DC Direct action figure at your Toys ‘R’ Us, you can find them in comic shops and mall entertainment shops, usually at a price of around $15 per figure. They’re a great company if you want the newest bad guy from a recent and major story arc, but they don’t normally address figures like ‘the most iconic Batman’ in a 6” scale. They will, however, give you a Batman drawn by every notable Batman artist in the past 30 years.

dcd_joker.jpgWalking the line between ‘action figures’ and ‘dolls’ is the 13” figure line. These feature large, articulated bodies in cloth costumes, and unlike the small figures, these DO successfully capture characters at their most iconic and recognizable, often also accessorizing them with a bevy of weapons, removable parts and packaging them in a beautiful window box. Past offerings in this size have included over a dozen characters, including Batman, Superman, Robin, Catwoman, Martian Manhunter, Flash, Green Lantern, Aquaman, Captain Marvel, Lex Luthor, Two Face and more. Future offerings include The Joker, Harley Quinn, Green Arrow and Bizarro - but the only new announcement for this line during Toy Fair was a re-release of the original, rare Green Lantern figure, which has reached over $300 on eBay since it was released. This new edition will have a slightly different costume, as well as four interchangeable heads, including the basic Hal Jordan mug - with notable GLs Abin Sur and Tomar Re, as well as new fish-headed GL NautKeLoi, rounding out the variety. Sure, these figures are a little too big to fit in next to your 1/6th Sideshow toys, but they’re still fine enough to pass muster as their own thing.

A Wonder Woman figure has been on the drawing board for this line for over two years, with one undecided factor being whether or not she’ll have rooted hair, like a Barbie, or have sculpted hair. I put in my vote for sculpted hair as I spoke to a designer, and everyone else in the showroom chimed in and agreed. I’ve seen my niece’s Barbie-fros, and it would be an unbecoming look for a warrior princess. Plus, the appearance and manufacture of the series’ women should be consistent, and all have had sculpted hair thus far.

dcd_wonder_woman_museum.jpgWe will be getting a large Wonder Woman, though, as a Museum Scale statue. The most eye-catching thing in the showroom was this epic piece, with Wonder Woman standing at roughly 18” tall, wielding weapons and clothed in real fabrics. It’s a beautiful work of art, and it will accompany the previously released Superman and Batman Museum Scale statues. It’s not articulated, but it doesn’t need to be. It’s a statue.

Next to her was a 1/2 scale (or, 50% smaller than actual size) Joker bust, which was another impressive and alluring (and slightly creepy) item, designed to accompany the previous Batman bust, also done in the same scale. Both feature details that are luminous and eerily human in person, but photography flattens them. Until you can see the statue’s pores shift in the light, it’s hard to communicate the level of detail in these. Batman’s stubble looks real enough to shave. Or caress, depending on just how you feel about stubble and / or Batman.

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And then, we come to the regular action figure lines. 2008 will see the last wave of Alex Ross’ Justice line, rounded out with Supergirl, Captain Cold, Toyman and Batgirl. I’m still geeked out about the Jack Kirby New Gods figures, as well as the line of four ‘Showcase’ figures, which pull from the whole history of DC Comics for favorite artists’ works to turn into figures - including the Superman with three alternate, wacky heads that show the effects of red Kryptonite.

dcd_quitely_all_star.jpgNewly-announced in the All-Star line, which pulls images from both ‘All-Star Batman’ and ‘All-Star Superman’ comics. This line will have the first two Frank Quitely designed figures ever created, those being of Superman and a super-powered Lois Lane. Also in the line will be another Batman and Batgirl, drawn by Jim Lee.

Also newly announced is another wave of ‘Secret Files’ figures, comprised of four Bat-villains : Hugo Strange (in a Batman costume, with an optional Batman head), Poison Ivy, Two Face and a tropical Joker from ‘The Killing Joke’. Slight variations of this Joker and Batman will also be released together in a ‘Killing Joke’ box set, along with a copy of the comic of the same name. Summer convention exclusives promise to be further variants of the same.

It’s also worth noting that DCD has announced a Huntress bust for their second series of ‘Women of the DC Universe’ bust series, all designed by Terry Dodson. The first series, all designed by Adam Hughes, ended at the end of 2007 after a dozen great busts - some of which are worth three times the initial sale price. There are also new Ame-Comi figures happening, based on Donna Troy, Poison Ivy, Hawkgirl, and Zatanna - if you’re into that anime thing.

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Here’s some news for World of Warcraft fans : we saw the third wave of figures but weren’t permitted to photograph them. They were great, and the line of four has TWO female figures in it - so run out and buy your Blood Elf chick from the first series now! I’m not a WoW kinda guy, but I like warrior women. My complete collection of Xena DVDs agrees with me.

And Minimates fans, nothing new was on display. Rumor has it that these amazing little guys won’t make it past an 8th wave, which breaks my little plastic heart. If you like them as much as I do, make some noise. It’s a great line, it plays well with others, and the character depth is stellar. I mean, AMBUSH BUG.

[Click here for the full DC Direct Gallery in our Community!]

[Click here for the full Mattel Gallery in our Community!]

After we saw DC’s showrooms, we made our way over to Mattel, who hold the other major component of the DC Comics characters licensing. Mattel takes a different approach to making figures than DCD, so there seems to be enough room for both companies to coexist - inasmuch as Mattel DOES go for the most iconic character appearance possible, and uses a broader selection of recognizable characters that fans have asked for, regardless of current appearances within the comics. Mattel also super-articulates their figures so that they’re very posable (wherein DC Direct uses minimal articulation), and use a build-a-figure system where one can build a 6th, bonus figure if you collect all 5 of the basic figures in a set.

dcuc_sinestreo.jpgThese DC Universe Classics didn’t come with many new announcements, but the display of the next dozen 6” characters was exciting. Wave 1 has been on store shelves for a few months now, and Wave 2 will include Aquaman (modern and classic), Red and Blue Superman (from a brief period a few years ago when he changed his costume), Firestorm (modern and classic), Black Manta, and Harley Quinn, and with parts from 5 of these, you can build a huge Gorilla Grodd. Wave 3 will include Nightwing, Robin, Sinestro (modern and classic), Deathstroke (masked and unmasked), and Hal Jordan Green Lantern. Get five of these together and you can make a huge Solomon Grundy. The makeup of future waves was not yet revealed, but Cyborg and Wonder Woman are definitely in the mix, as 2-up sculptures were displayed of them.

dcih_power_girl.jpgI was surprised by the sudden announcement of the ‘DC Universe Infinite Heroes’ line - a collection of small 3.75” figures spanning an unusual and diverse range of characters. While these little guys don’t yet come close to matching the quality of the large figures, they do seem to have appropriately simple sculpts with basic details, about ten points of pivoting articulation, and hearken back to the classic days of collecting from my youth. Their small size will allow for a larger range of characters to be made in a shorter time, and they’ll also be in scale with your Star Wars and GI Joe guys. That Han Solo / Flash smackdown that you’ve been praying for is about to happen. The reaction to the line has been very mixed, but I’m waiting to see the final product before I pass any kind of summary judgment, as most of the items on display were prototypes. No matter what, I’m getting a Bizarro out of it. Some of the other surprising figures in the lineup were Commissioner Gordon, Mirror Master, Thanagarian Warriors, Black Adam, Batwoman, The Question, and Hush - all of whom are usually second-tier characters at best, and don’t often (if ever) appear as figures.

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Barbie collectors, note that a new Black Canary and Supergirl Barbies will be coming out, also! These should sit comfortably with the previously released DC Heroine Barbies of Poison Ivy, Wonder Woman, Supergirl, and Harley Quinn. All of which are in my closet. Don’t laugh.

Mattel has also made action figures for the upcoming Batman movie, The Dark Knight. While the ‘Movie Masters’ line is meant to appeal to the adult collector with a fixation on accuracy and display, a secondary line will feature the requisite Batman in a handful of impractical, brightly-colored armors with action features. Hello, Ice Lobster Helicopter Rescue Batman! Despite the recent death of Heath Ledger, the actor who played the Joker in this movie, it’s reported that the action figure in his likeness will still be released at this time. I can’t help but wonder what the initial eBay hysteria will be like.

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Finally, the kid-friendly Super Friends line doesn’t seem to have anything new to add to it either, as the most recent figures of Cyborg and Hawkman are just now trickling out onto shelves, with nothing more planned. A vehicle or two is on the way, and a series of plush dolls - but nothing too noteworthy for the collector. Cuddleworthy, yes.

These two companies are surely holding off on a few big reveals until April’s New York Comic Con, since most of the ‘new’ information was already a few weeks old. Here’s my vote for ‘Doom Patrol’ anything.

Stay tuned on Saturday for toys from your favorite non-comic book forms of entertainment - if you’re entertained by Hellboy and Heroes. Which I am.

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Toy Fair 2006 : General Madness

02.25.06By Collin David

Monster Marching BandBy way of concluding coverage of the pleasantly chaotic Toy Fair, I think that’s it’s really important to mention some of the stuff that people generally don’t get to see. There are three enormous floors worth of toys and games and ideas in the Javits Center alone. That’s without even taking the free shuttlebus to the Toy District, which has two towers interconnected by a bridge and each floor full of showrooms and offices, all dedicated to the pursuit of innocent pleasure. Far too much flies under the media radar, some of it exciting and innovative, and some of it hopeless and bound to crash and burn and give off highly toxic fumes. I’ll let you decide which is which in this small gallery.

By way of ‘collectability’, Spin Master has two different Marvel Comics items planned for this year. The first of these is a series of super-tiny comic books that can only be read with a magnifying glass, to be packaged in groups of seven, which reprint both recent and classic Marvel comics. Reprinting comics in teensy form isn’t a NEW idea, and DC Direct did it exceptionally well when they packed in mini-comics in their ‘First Appearances’ line of action figures, but these… seriously tiny. Eye-strain tiny. ‘Secret cabal with the optometrists of the world’ tiny. And presumably, one can also play games with these tiny comics, like a trading card game.

The second innovative collectible idea from them is individually packaged Marvel chess pieces, representing a wide array of superheroes and bad guys in 3D, mini form. I remarked that I was surprised to see Red Skull among the characters, given the fact that he has serious Nazi leanings and most companies shy away from using him, but Captain America DOES need someone’s butt to kick. These chess pieces will be sold at your local toy store for around 2 bucks. It may take a lot to fill up a chess board, but when you’re done, it really looks like a lot of double-nerd fun. They’re more like miniature statues than actual, delineated chess pieces, but they’re an interesting concept.

Boba Fett LegosLEGO will be expanding their Star Wars line of products to include more mini-figures (arguably the best part of collecting LEGOs) and scenarios. I practically squealed with delight when I noticed that they’d finally made a Boba Fett in a little LEGO Sarlacc Pit. You know, the sand-hole-with-teeth that he fell into on Tattooine? Like a total goober? THAT pit, in blocky LEGO form. LEGO will also be rolling out the first in a Batman themed set of products, ranging from ten dollar vehicles to high priced playsets like the Batcave. Mini-figures will include Batman, Robin, Catwoman, Penguin, the Joker and Killer Croc, among others. There are no plans to release these separately, but if you get those late night Batman Mini Figure pangs like I do, you can always look up Art Asylum’s C3 line of construction kits, which include mini-figures of many DC characters at a cheap price. Be warned that many of these C3 sets had missing and malformed piece issues which can no longer be resolved with the company, as the line has been discontinued. You can’t beat Lego anyhow, and if you tried, you’d probably totally cut up your hands on their damned sharp corners. It can just about kill you if you step on a LEGO in the dark - I care not to fathom what one could do should you engage it in fisticuffs.

Also, be sure to check out the LEGO Factory, where you can custom design ANYTHING you want online and have them ship it to you. It’s amazing beyond words.

My number one favorite Toy of the Year [non-mainstream category] is by far Product Enterprise’s prototype ‘Space Vixens of Galaxy Vega’ line. Call it a love of retro-space-chicness (or ‘chickness’), or call it a simple appreciation of women in all of their spacebound forms, but Captain Peggy Rider took my breath away. She’s but the first 12” figure in a line of many that are planned, and while Product Enterprise (a European company who has previously focused on sci-fi vehicle reproductions) is searching for wide distribution on these, I’ll be dreaming of what could come next. If the final product is anything like the prototype, this will be one of the rare instances that an original intellectual toy property completely takes the market by storm. Keep an eye out for this - I predict great things.

Mimobot presents a completely useful functionality to the world of collectible mini-figures. Not only are these little guys very indie-art stylish, but you can pop open their heads and store a considerable amount of data on them via a USB port! Some people might call them flash drives. I call them ingenious. The ‘urban vinyl / designer toy’ market is burning up right now, merging pop surrealist artistry with toy culture, and now with computer culture and functionality. These start at about 60 bucks and work their way up in price as data storage increases. And it’s a lot more fun to store your term paper on a ninja.

Perplexcity Cards

One of the more literally rewarding items we found is ‘Perplexcity’, and by ‘rewarding’ I mean ‘solve a series of puzzles and get $200,000 in real cash money’ rewarding. Worldwide puzzle games with actual buried treasure are nothing new, but Perplexcity adds a new spin on the genre of real-live adventure by incorporating it into a trading card game. Collect packs of cards, solve the increasingly difficult puzzles on each card, trade them with other puzzle solvers and tally your points online to unlock deeper and deeper clues. Eventually, these clues will lead you to finding ‘the Cube’ somewhere in the actual world. I’ve played games like this before, and they’re HIGHLY addictive. Subcultures are formed around them, and the earlier you get in on them, the better off you fare in the game. Similarly, the wider your unmoving butt grows as you seek out each progressive clue. The second wave of cards is coming out now, and many of the players have almost 7000 points, so you’d better hurry.

Crazy Mask GuyI found myself wishing that I’d had a few more days just to take in the sites, see more costumed characters, pick up another sack full of free goodies and samples, but the highly inclement weather and fatigue and a lack of traveling companion prevented me from visiting the event on a second day. We sampled milkshakes and played drums and suffered through barely-English presentations of completely bizarre board games that promoted unhealthy lifestyles. Last year, I got in trouble for my lambasting of certain items by name, so I’ll avoid those strings of diplomatic eMails this year by being polite. Poke around through the photo gallery and see what we saw.

There’s dreams and aspirations packed into the halls of the Javits Center during Toy Fair. Sometimes, you recognize dreams from last year and you’re pleased that the dreams are still alive, no matter how crazy. Some dreams you never see again, and some blossom into incredible things. And some dreams are spandex-clad girls who giant metal helmets with Jimmy Durante noses on them, and you sigh and wander to the next booth.

I can’t wait to do it again next year.

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