Iron Man on DVD
I had a lot riding on the Iron Man movie. Maybe not as much as Robert Downey Jr., but it felt like a lot.
A pile of action figures, busts, statues, comics and various other collectibles found their intrinsic and personal value hinged upon just how awesome Iron Man was going to be. Sure, my love of Batman survived the pathetic Schumacher years, and I’ve even maintained a degree of affection for The Fantastic Four despite their lackluster cinematic debut, but I didn’t know if I could handle another disappointment of such epic proportions. When you see one of your favorite heroes brought to life, there’s a certain need to see it done right. If the movie failed to impress, my love of Iron Man could easily have gone the way of eBay.
And for two fortunate hours, I was blown away by how completely awesome Iron Man was. As Iron Man was transformed from a B-list Avenger to a household name and lent credibility to the new generation of hero-chic, I could stand back and say ‘I told you so’. This past Tuesday, the DVD that changed everything was released by Paramount. In twelve different retail formats.
The bare-bones, single-disc edition can be found at most retail locations, and includes deleted and extended scenes – which are always my favorite part of a DVD. These scenes are definitely neat and replete with that ol’ Downey charm, but ultimately add little to the story, and were cut for sensible reasons.
The ‘Ultimate’ two-disc edition expands upon this, with the entire second disc stuffed full of extras. The ‘I Am Iron Man’ making-of documentary is as long as the movie itself, and is a ridiculously complete view of the entire filmmaking process, from concept all the way through to final editing. The obligatory behind-the-scenes things that are tacked onto most DVDs are nothing compared to this 7-part journey through the veins and spirit of the film. Such radical transparency about the process, effects, methods and mystery could potentially take away some of the magic of the film, but it’s so well assembled that it only serves to enhance my appreciation of the 2-year process behind making this film a reality. It’s absolutely the selling point of the 2-disc edition.
Add to this another exhaustive documentary about Iron Man comic character, ten minutes of screen tests and rehearsals with Downey and Jeff Bridges, a bunch of galleries of concept art, and a short produced by The Onion in their trademark super-dry style. The whole package comes in a handsome slipcased DVD, and it’s worth the money. Not only because it’s shiny holofoil, which excites me now just as much as it did when I was 5. I mean, it’s EVERY COLOR. Clearly, this is beyond any understandable science.
Eight retail partners have arranged ten different exclusive DVD deals, and unless otherwise noted, all of them include the 2-disc DVD.
Arguably, the best exclusive deal was given to Best Buy, which included a great Iron Man mini-helmet made by Sideshow Toys, as well as a $50 Sideshow gift card. Keep in mind that Sideshow’s gift cards can only be used on a selected group of items, and not site-wide. The whole set effectively pays for itself. If this edition is sold out at your Best Buy, you can still hunt down the edition featuring a lithograph by Gerald Parel. If you’re into this Mark III helmet, Sideshow has also produced companion busts of the Mark I and
Mark II helmets, life-sized and 1:2 scale busts, and a 1:4 scale statue. Bowen Designs have produced at least 10 1/6th scaled busts of Iron Man’s various suits, also.
In terms of other neat, toyetic collectibles, Costco’s set includes three Iron Man bobbleheads, depicting all three suits used in the film, with an exclusive ‘damaged’ Mark II suit.
Circuit City purchases include access to a limited selection of Marvel’s online Iron Man comics through their Digital Comics service. Walmart’s edition includes an exclusive Nick Fury comic, and they also offer a 1-disc edition that includes the first episode of the new Iron Man cartoon. Borders includes another collectible book that features the art of Bob Layton, and the ‘top 24 Iron Man covers’.
Packaging variations come from FYE & Suncoast, who both package the DVD in ’steelbook’ packaging, and Target, which has packaging in the shape of Iron man’s iconic helmet. As I usually have a hard time fitting these into my collection space, I grudgingly opt out. That bowling ball packaged Big Lebowski would have looked great, too.
The ‘Least Exclusive Deal’ award goes to Sears & K-Mart, who offer $5 off of the DVD with the purchase of $25 worth of Craftsman tools, in the biggest stretch of a tie-in I’ve ever seen. My money’s on Costco and Best Buy, for sheer collectible value.
If you don’t mind a few more sentences of unmoderated nerd-gushing, Iron Man is absolutely one of the standards for the hit-and-miss superhero film genre. Bring it home and nestle it in between your Spider-Man and Dark Knight DVDs.

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