The Death And Rebirth Of Heroclix
In November of 2008, the popular collectible miniature game Heroclix was pronounced dead.
Heroclix was, and remains, the only published game where you can effectively and officially make teams of your favorite DC and Marvel heroes and bad guys and pit them against one another on a battlefield, using tiny figures that display a wide array of numbers and symbols to describe each character’s attributes. You could make DC’s Superman fight Marvel’s Hulk – and not only that, but you could make at least six or seven different incarnations of each do battle.
(Of course, Superman’s flight and ranged combat ability would give him the upper hand, but the Hulk could probably do some serious damage if you get him angry enough, or if you use ’smart’ Hulk with the giant gun.)
Over the game’s evolution, WizKids released over two dozen different sets of characters from throughout the universe of comic books. I was a pretty dedicated player from the moment that the game was released, and introduced many, many of my friends to it. We staged battles in my dorm room, over the internet, and anywhere we could find the time and space. We ran to the WizKids booth at ToyFair and got sneak peeks at production samples and asked prying questions. In short, we were fans.
The game evolved, the rules changed, and eventually, things got a bit too complicated for me to casually enjoy anymore. I gave up the game itself when I lost the ability to fly in Iron Man carrying The Thing and have him destroy everything in his path in one big move – but I kept on collecting the figures. Tiny superheroes are keen. Topps purchased WizKids, and before too long, Topps decided to very, very suddenly kill off WizKids, stunning the gaming community, as well as employees who were sent scrambling for new work. Just like every high school in the US, they were deciding to put all of their available funds towards sports-related things and leave the artists and nerds in the gutter. I’m not making this up – this was in the official statement. They did, however, decide to keep such wholesome, intelligent, and not at all alarming things as ‘Baby Bottle Pops’.
I kept my Heroclix. They were still useable, and almost every major and minor comic character had been made already – from Captain America to Zombie Colonel America, Frankenstein to MODOK – and even a gigantic Fin Fang Foom piece. There were talks of small gaming companies banding together to keep the game alive, but nothing came to fruition. Licensing Marvel and DC characters is not cheap.
In September of 2009, NECA quietly displayed a Heroclix piece at one of their convention booths. This was enough to stimulate hope and interest throughout the entire gaming community once again. Almost a year to the day of Heroclix meeting an untimely death, NECA released the ‘Hammer of Thor’ set, based on the titular Marvel Comics superhero – and still using the reconstructed WizKids to keep things in order.

While I don’t know if this ranks among the great comebacks of popular things pronounced dead, like Polaroid film, Justice League Unlimited action figures or Futurama, it’s certainly something that we gamers can all appreciate. Now, we can pit ‘Thor, Frog of Thunder’ against, oh, let’s say Ambush Bug.
If that last sentence made you at all excited, you’re a nerd. Welcome home. Let’s game.

The DCCAFA is full of great photographs of toys, cut out arranged in a familiar ‘DK Guide’ style against white backgrounds, with clear labels and brief descriptions that include information about the year of production, the company of origin and accessories that each figure came with. The figures in the book (all, obviously, based on DC Comics characters, so no Spider-Men here), range from companies like the now-defunct
As the years have been progressing, Toy Fair has been shrinking, and it was never more clear than last year’s adventure to the ‘Toy Towers’, a popular location for smaller showrooms. They’d been almost abandoned, with showrooms locked, vacated and falling apart. During this time that Toy Fair was shrinking, companies have also been vanishing and shrinking. Palisades Toys suddenly closed up shop, and ToyBiz-turned-Marvel Toys doesn’t seem to produce anything anymore. I don’t know what this says for the toy industry, as I’m no industry analyst, but the landscape of toys is changing.
This isn’t to say that our Toy Fair still doesn’t have a ton to offer and a lot of crazy, fun things flying around the convention floor. While potentially boring licensing stuff takes up a lot of the floorspace (like, let’s stick Spider-Man’s face on this trampoline, this ice cream scoop and this pair of underoos kind of stuff), inventors make up the rest of it – small ideas gaining momentum, some of them inspired and some of them insipid, but it’s all interesting. There’s still so much to see that I almost find it necessary to narrow my focus to action figure stuff, or else I’d never make it down a single aisle, what with all of the bright colors and flashing lights and samples to play with – which is exactly what moves the toy industry, at its core – so maybe things aren’t so bleak after all. Just for us adults who can’t let their toys go.
After a few other heroic characters from the DC Universe made appearances in Batman’s show, the collective appetite of an audience of cartoon fans was whetted for more. In 1996,
Gentle Giant
So, the comic-reading audience collectively mourned in late 2006 when we learned that notable creator and artist
Meth has single-handedly been arranging the sale of Cockrum’s vast comic collection, eschewing the fee-riddled venue of eBay and depending on word-of-mouth and the admiration of comic fans – which shouldn’t be underestimated. Nothing says ‘disposable income’ like income that’s spent on costumed superheroes. Meth stopped by the blog here a few days ago to make mention of this, and I thought that it deserved a much larger mention that a blog comment. The frequently-updated comic listings can be seen at his blog,
