Corgi Toys, by David Cooke
Since 1956, diecast vehicles have been sold to children and collectors under the name Corgi. Here in the United States, the scope of Corgi toys might not have shown up on the radar for a lot of kids — I was a Matchbox kid, myself — so I was impressed when I got a review copy of Corgi Toys, by David Cooke. Corgi produced larger-scale vehicles than Matchbox, although they did include the smaller-scale size later, and the quality and style changed as the needs and desires of their customers grew over the years.
Cooke starts before the creation of the Corgi trade-name, tracing its origins to the Mettoy company in the 1930s. After war-rationing of metal hampered the creation of metal car toys, the market grew and saw numerous competing companies fighting to make their toys more desirable to kids and collectors alike. Cooke’s book covers a lot of ground in few words, giving a good timeline and overview of Corgi’s growth and change in the past eighty years, but is far from comprehensive. The book is neither a reference nor a price guide, and feels more like a nice gift book for your friendly neighborhood toy car collector. The limited text is made up for with a couple hundred photographs of various toys, most with their original packaging and accessories. The photos are all well done, and nothing would be considered a poor quality collectible. It also benefits from a handy index and two pages of “Further Reading” suggestions.
The photos are the book’s strongest points, and it’s too bad the book isn’t longer. The Shire Library has produced a number of books appealing to collectors and kitsch fanatics alike. All are thin and image-packed, and the Corgi Toys book is no exception. The content’s quality and feel is similar to books from Taschen, but on a smaller scale. The only place the book’s size has a slightly negative connotation is in the price – while I understand that 64 full-color glossy pages isn’t a cheap book to produce, the $12.95 pricetag seems a bit high for a thin paperback book. That might encourage a gift-buyer to pick up a thicker, but lower quality, coffee-table photo book of toy cars simply because it carries a greater heft. The tight focus on Corgi’s history, however, is the right fit for a book of this size, nicely balanced by a multitude of good images, so don’t be put off by the price; a Corgi collector will definitely enjoy Cooke’s summary of the Corgi toy car company’s history.
Corgi Toys, by David Cooke
ISBN 978-0-7478-0667-7
$12.95, 64 pages
Shire Library (Random House)





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