More Wisconsin History: Ads From An Antique Book
I continued to browse through my latest find, a marvelous book called “Milwaukee Elite Directory – 1891-92.” The picture of the office of the Publisher of Yenowine’s News (Home of this Blue Book) is quite fashionable, but definitely not what you’d expect to find today. No printing press, computer, phone or group of employees. It has a chandelier, marble fireplace and a wall with pictures. We see a few drapes, perhaps hiding more supplies. The table has two chairs and is very ornate.
A short way into the book I find another super ad. This one is for Ne-ska-ra water. The advertisement shows a group of people in and near the park’s gazebo. They are all well-dressed and quite elegant looking. Who knows, these folks could still be alive, based on the opinion of the chemists who told us that after the ’severest test known’ this spring water was found to be ‘entirely free from organic matter.’ That was some testimony.
Further on, I found an ad for A. Meinecke & Son, also in Milwaukee, Wisconsin. Their products included India Punjab Bamboo and Veranda Furniture, bookracks, easels, screens, stools, Calcutta Settees, Whatnots, Umbrella Stands, children’s carriages, willow ware, toys, hammocks and on and on. The only Meineckes that are currently in business in the area include a muffler manufacturer, and a hardware store. I did see an Adolph Meinecke (with a son, Adolph Jr.) on Google and determined that this was indeed the company mentioned in this 1891 ad. He came over from Germany as a very young man, started his business, worked hard and at one time had 250 employees in the manufacturing facility. Fascinating!
The page also has a Schrand & Wachs, Harness Makers. They offered a large assortment of saddles, harness, whips, turf goods, valises, etc.
Ah! A familiar name is found – Reckmeyer Furs. I have heard that name often before and believed they were still in the business. But a bit of research informed me that they closed their business in 1996. That was certainly a long, successful run.
Living in Wisconsin all of my life, I was certainly aware of the great resorts that offered families delightful vacations, and lots of hunting and fishing for sportsmen. But this ad showing the “Lake Region of Northern Wisconsin and Michigan” identified more for me. The principal resorts listed were Gogebic Lake, Watersmeet, Lake Vieux Desert, Twin Lakes, Eaglewaters, Tomahawk Lake, Trout Lake, the Manitowish and Turtle Rivers. (I have heard of a few of these.) These were on the “line of the Milwaukee, Lake Shore & Western Railway. “
One of the most artistic ads that I encountered was for F.D.
Beyer, Upholstery and Carpet Cleaning. What that beautiful young lady had to do with cleaning, I do not know, but she was certainly enticing. The telephone number was “822.” But don’t bother trying to reach them using that number!
As a ‘footnote’, I heard from a friendly reader from the U.K. who informed me that “black goods”, mentioned in my earlier post, could have been for mourning items – sure made sense.
I am not even half-way through this book and it continues to delight me. I will try to address the various clubs and organizations in my next blog. There are also some helpful etiquette tips for our viewers, just in case you are planning an important social event in the near future.






Wee Macgreegor by John Joy Bell was originally published in 1902, and is a compilation of stories Bell wrote for the Glasgow Evening Times. Bell attended the Glasgow University, starting in the sciences but ending up in the J-school. Writing for various papers and magazines, he eventually found his niche with the Wee Macgreegor stories. “Wee Macgreegor” is the young son of the Robinson family, living in Glasgow, and the young lad’s interesting adventures and precocious nature make for good tales. The book I have is the first in a series of books published revolving around the same Scottish family. Understanding the trouble with the Scottish dialect, Bell had the foresight to include a glossary at the beginning of the book. The dialect appears to be a combination of phonetic spellings of common words (“gundy” is “candy,” “wannert” is “wandered”), along with many words seeming to be of a pre-modern-english source or pure slang (“drookit” is “soaked”, “canny” is “careful”). An average sentence from the book is: “Deed, I wis thinkin’ it wis mair nor naethin’ than wis makin’ ye saw jokey-like, said Lizzie, with a laugh.” You can read
Beside the Bonnie Brier Bush by Ian Maclaren was first published in 1894, after parts appeared in serialized form in the British Weekly in 1893. Maclaren, however, us just as fictional a person: “Ian Maclaren” was the pseudonym of Rev. Dr. John Watson, a fine generic British name. Watson was educated at Edinburgh University and entered the clergy at his father’s behest not long after finishing his education. He had little intention of becoming a writer, but the editor of a magazine called the Expositor encouraged Watson to contribute articles. Brier Bush focuses on community life in the fictional Scottish town of Drumtochty, documenting the trials and tribulations of the colorful citizens, with an understandable focus on the Church’s presence in the community. This book has far less dialogue than Wee MacGreegor, which should make it more readable despite lack of a glossary, but the dialogue is no more clear than the former: “weel, yon’s the last sicht o’t ye’ill get, or a’m no Drumsheugh. I’ve nae objection masel’ to a neebur tastin’ at a funeral, a’ the mair if he’s come fraw the upper end o’ the pairish, and ye ken I dinna hold wi’ thae teetotal fouk.” This book, as well, 







