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He Liked Ike, and So Did the American Public

The iconic ‘I Like Ike’ button was created by the A.G. Trimble Co. in 1948.

There are some iconic slogans in American political history.

Tippecanoe and Tyler, Too. Nixon’s the One. In Your Heart You Know He’s Right.

These slogans stand the test of time.

But there’s one slogan that most would consider the most memorable of them all. It was just three words, but powerful words. “I Like Ike.” Simple, memorable and with the added bonus that it rhymed, making it ever easier to remember.

Richard Trimble, a name familiar to most political collectors, passed away recently. Mr. Trimble and his father were the creators of that famous Dwight D. Eisenhower slogan.

A.G. Trimble created some great designs through the years, including this 1940 Willkie pin.

According to an obituary in the Pittsburgh Post-Gazette, Richard Trimble’s dad was asked to create a button for Eisenhower back in 1948, when both parties were courting Ike to run on their party’s ticket for president. Arthur Trimble came up with the idea, and Richard brought it to life through the campaign buttons the family’s specialty advertising company created.

The A.G. Trimble company would create many great button slogans and designs in its 99 years in business, which continues today. But none so special as “I Like Ike.”

Although the 91-year-old Mr. Trimble would retire from the business a couple decades ago, he spent many days visiting political collectibles shows, selling some of the company’s wonderful buttons and chit-chatting with the collectors in the hobby.

Mr. Trimble was a true link to political collecting history. He’ll be missed.

Some wonderful pins created by A.G. Trimble.


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Mike Snowden Great article. Had the privilege of talking to Richard several years ago. He told me the "I Like Ike" story. They made great buttons. December 15th, 2012 at 2:15 AM

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