This is a page from the lingerie section in an Aldens Catalog, 1956-57:
Only At Aldens…
Beautiful dreamers picked by the famous star of screen and stage,
Jayne Mansfield
Exciting sleepy-time fashions designed by famed G.M.C.! Bewitching in pink-glinted black — luscious in pastels — you, too, can enjoy their glamor at Aldens low prices!
Clearly influenced by the babydoll look, the nighties and peignoirs were made by G.M.C. G.M.C. was Ginsburg Manufacturing Co., Inc., which is sometimes referred to in listings as GMC or even GMc for the way the letters look on the label.
For vintage lingerie collectors and fans of the actress who want to get their man-hands on everything Mansfield, it’s likely important to note that this line of Jayne Mansfield lingerie appears to have only been around for just one season. I have quite a number of vintage Aldens catalogs, including issues surrounding this 1956-1957 year, and this line of lingerie by the sex kitten movie star doesn’t appear in them. Finding one would be quite the catch for Valentine’s Day!
