We stopped by a friend’s antique store in our village recently and I took a peek at his personal collection of stuff related to the our village. I was reminded of the many other stores we had shopped, where the owner set aside a case with local collectibles and a sign NFS, not for sale. This was their way of dissplaying pride in their area.
How often have I sent a collectible found while traveling through a Southeastern state to someone looking for items from their hometown in Minnesota, Nevada or Texas. There is an added pleasure shipping an item from some small town back to its original starting point after many years and lots of miles of traveling around the country. Most of these things are inexpensive advertising items given away with the intent of keeping the store or service’s name in front of the customer’s eyes long after the sale. I’m sure a quick look around your own home will find dozens of these collectibles handed or mailed to you, often at holiday time.
Now if you are from a large city, you’re at the advantage of having lots of collecting choices. Even in our small village,our two main cross streets are filled with commercial establishments and have been for a century or more. But for those coming from smaller, more remote areas that grew from unincorporated hamlets into towns or suburbs in the last half of the century, finding things may be an adventurous search. Look at the butter keeper, given away by a Standard Service sStation located in Wilton, Wisconsin, Phone 13R4, with a population around 500, located on a little traveled highway in farm country. Surely a prized item for some collector from that area.
I’ve checked off a few pieces to inspire your own search for local collectibles, pens, pencils, calendars, note pads, rulers and sewing kits were often given away at stores, or services. Match books were also made in large quantities and while consumable, these match books often were left forgotten in the back of drawers, sewing baskets, fishing or tool boxes. In this collection of mine I pulled these out to
share with you, (top left to right) Effinger Fine Beer, in Adams-Friendship Wis. – Kirk Christmas Trees, Puyallup WA – Space Coffee Shop, Home of the 5 cent Coffee, Manhattan Beach Cal, — B Bar 10 Western Store, US 10 & County Hwy B, Amherst Wis. — The Five Pillars, Random Lake, Wis. — Exit 3 Motel, Gate 3 Ohio Turnpike Wauseon, Ohio – First Bank of Cooksville (No State, go figure) – Hillcrest Lodge, Townsend Wis – Port Hotel, Port Washington, Wis. — The Silvercryst, Wautoma Wis. — Sky Bird S. Keller, Painters Decorators, Kewaskum Wis, — Green Parrot Tavern, Antigo, Wis, and lastly The Gobbler Motel and Restaurant, Johnson Creek Wis.
And while on that theme I can show you a couple of ash trays. The one on the left is advertising two in one for The Esquire Dinner Club of Rapid City S.D. and The Terry Peak Chair Lift- West of Lead, S.D. and on right, Dave’s Mobil Service, Bottineau, N. Dak.
Lots of remote locations had generic post cards of a lake or winding road printed with their name and address, some even looked as if they could have come from the area. Resorts, campgrounds, parks and tiny motels had postcards as remote advertising. Here we see three (Left top to bottom then right) Ranch Motel, La Crescent Minn., lake scene Ladysmith, Wis., and with the boats at bottom right Park Rapids Minnesota.
Serious collectors also look for ephemera, including letterheads, shipping bills, tax records, newspaper stories and other paper goods with their location named. Top right with the other post cards is a 1956 voter registration card from Belleville Ill.
If you’re on the trail for hometown collectibles, keep a sharp eye out wherever you go and let’s all help preserve our home town history so future generations will better understand our past.


August 13th, 2009 at 6:58 AM
Oh, heavens, please do not encourage/enable my hubby! Derek’s drawers & boxes over-floweth & he spent an entire weekend reconstructing “lost” cities in our area — including tagging them on Google maps. Not that I’m obsessive, or anything myself. :p
August 13th, 2009 at 1:33 PM
Deanna,
Obcession is a four letter word that collected too many letters.
August 15th, 2009 at 10:09 PM
Nice article. I have a Gulf Shores Alabama Travel site and I’ve been looking for old ephemera to put on my website. It is very hard to find.
August 16th, 2009 at 7:45 AM
Bill,
Thank you for reading my post on CQ. As a collector yourself, your aware of the venues for finding items for your collections. I often emphasis antique stores (malls) in my articles as a place to expand the search for a collection. Many malls have dealers that specialize in books and paper. But I find that a depression glass dealer with paper goods sitting on a bottom shelf, in a back corner often has an undervalued gem or two.
With today’s economy antique malls are very cognizant of their dealers desires to make a sale, and we always ask to for better pricing or to contact the dealer if the item is high priced.
I’m looking for one type item that is somewhat rare and I have started leaving my card with the mall managers requesting I’m contacted if any dealer has one.
Good luck in your quest.
The Dean
Staff Writer
dean-ferber@sbcglobal.net
October 5th, 2009 at 3:57 AM
Just wanted to let you know that I love the postcard of The Ranch Motel (the girl by the pool is my mother) The Ranch Was owned my Great Grandfather, and then passed on to other generations. I was so sad to see it go, lots of wonderful memories there!
October 6th, 2009 at 8:45 AM
Sarah,
I want to thank you for the wonderful insight you shared with me about your family and The Ranch Motel.
Wifey and I sell on several online sites. One of the most gratifying things we get are emails from buyers telling us their connection to an object we have sent them. Sometimes its just the a last name match. A Johnson buying a Johnson cookie tin. Others worked for a company and collect that companies items. And then the location, as I mention in my article. But it’s very special when the family connection is as strong as yours.
Thank you.
The Dean
Staff Writer
dean-ferber@sbcglobal.net
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