Many things happen when you join a ‘beer of the month club’, but one thing seemed to dominate the experience upon receiving my first shipment : suddenly, I was the most popular guy who ever existed. People just kinda know when you have fancy beers in your possession. Maybe it’s the sparkle in your eye, but you don’t even need to say it aloud before people are asking when they can come and visit you.
Amazing Clubs offers an incredible array of ‘of the month’ deals which completely appeal to my deeply-held ‘collector’ sensibilities, as well as that part of me that really digs the surprise of scratch-off lotto tickets and opening blind-boxed toys – so having both little types of thrill in one convenient package is awesome indeed. Not since my love affair with the Venture Bros. Shirt-of-the-Week Club have I been so breathless with anticipation. You never know what you’re gonna score, and the surprise is just as much about expanding your awareness and experiences as it is about finding a new favorite.
So, this first month : Beer of the Month Club. And even better : beer that magically appears on your doorstep. I think that I’ve just described one of the top three male fantasies.
Each month, Amazing Clubs delivers a 12-pack of beer made by microbreweries from throughout the US – none of that stuff you can get at the local A&P. This month’s particular shipment, cleverly packaged in a cardboard matrix that protected every bottle perfectly through the harsh delivery process, included four types of beer from two different microbreweries : Kentucky’s Bluegrass Brewing Company and Milwaukee’s Lakefront Brewery Inc. And collectors of breweriana (and I know we have some here on CQ), please note the inherent collectability of beer bottles and awesome labels. And while I don’t suggest using them throughout the home as decor, the unique bottles would look great on your bar. I say this as a devise plans to delicately remove the huge Schlitz sticker that some overenthusiastic college student once affixed to the front door of my new apartment. These things have a time and a place, and neither one of those things is my front door.
Over dinner last night, with my whole Irish family gathered around a giant pot of pasta, sausage and beers, and we sampled a some of this month’s delivery : BBC’s Amber Ale and Nut Brown Ale. While I’m not much of a beer drinker, I’ve had my tastes at local breweries and pubs, and I definitely lean towards the lighter stuff. It wasn’t long before it evolved into singing beer jingles from way before my time, and the whole social experience of a good beer was revealed unto me. I fully approve of the Amazing Beer Club’s selections, which promise to be diverse and explore a delightfully wide range of available beers from US-based businesses. It’s an exciting prospect to buy for yourself or as a gift for someone else. You’ll end up sharing your own anyhow.
The uses for a Beer of the Month Club are ostensibly endless. Not only do the unique bottles look pretty sexy in your home bar, but they add a bit of much-needed culture to your game night. Beer is a very social thing, when done right – not unlike the act of collecting. It’s an excuse to get people together – and paying about $32 to $34 a month (depending on the duration of your membership, and there are many options to choose from) for a dozen beers to appear before you seems like some kind of magic. I suspect that the dark side of the Force is at work here. Call me Darth David.
Stay tuned for many more months of ‘Of The Month’ explorations. It’s like Christmas all year round.