03.30.09   by Deanna Dahlsad
 
Vintage Quick Magazine, Jack Benny Cover

Vintage Quick Magazine, Jack Benny Cover

Quick magazine was a “news weekly” published by Cowles Magazines, Inc., part of Cowles Media Company (now a subsidiary of McClatchy Newspapers Inc.). The pocket-sized publication (4.5 X 6 inches and 64-68 pages, plus covers) were available at newsstands each Thursday, where folks were encouraged via cutesy back covers to “carry it in your pocket or your purse… and read it wherever you are”.

Quick was started by Gardner Cowles Jr. (called “Mike”) in 1949 and, despite a circulation of 1.3 million, the magazine was ended in 1953 when it was decided that Quick‘s subscribers could be transferred to Look, where the circulation numbers would help Look maintain a lead in the big battle with competitor Colliers.

When I first spotted a handful of copies of the vintage magazines I knew none of this. But the the small size appealed to my rationalizing collector self (“Hey, we won’t take up much room!”) and the covers (front and back) were cute. But, flipping through the pages, it was the glimpses of odd “news” items which beckoned the most seductively…

Vintage "Of The Week" News Bits

Vintage "Of The Week" News Bits

Like in the July 31, 1950 issue, the “Shoe Shine Man Of The Week” (Toni Tomasulo, who apparently had landed in New York back in 1892 with just 20 cents and earned a name for himself with his Broadway shoeshine stand), the “Labor Union Of The Week” (the Burmese Royal Family Association, formed in Rangoon, Burma, to negotiate higher allowances for the elderly descendants of King Mindon (Burmese princes and princesses), and the “Freckled Kids Of The Week” (Joe Cassidy and Frances Brucato — who were winners of the New York Children’s Aid Society’s annual freckle contest).

These “Of The Week” dealios had me wondering if such awards were really handed out each week. Sadly, no; tagging on “Of The Week” is just a cute way of profiling a quick item — just like bloggers do today. But still, I kept flipping through the old little magazines, squealing over each page — sometimes over each paragraph. It reminded me of being a little girl in our local drugstore, thumbing through the magazines until Mr. V would creep up on me and say, “If you want to read it all, you’ll need to buy it!”

Memories of Mr. V. can still make me jump, so I had to buy the four vintage mags; blame him for my latest collection.

At least these vintage weekly magazines are small and there’s only four years of them to collect. If the four year run was complete years, I only have 204 more issues to go.

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29 Responses to “Small-Sized, Short-Lived, Quick Magazine To Collect”

  1. Debbie Says:

    I have about 35 of them…make me an offer?

  2. Deanna Dahlsad Says:

    Debbie,

    Do you have photos/scans, a list of dates and conditions? You can post them in the Collectors’ Quest Community…

  3. Lisa Constant Says:

    Funny thing about you collecting Quick. My dad told me about the magazine when I was a little child. Seems one issue has a photo of a mummified man pulled from the Mississippi on the cover. If you look close, he said, you can see three holes poked in this man. Approximately the size of a ten year old kid’s finger. He said one day, he and his buddy wondered what it felt like. So they poked their fingers in the man’s chest/belly.
    When Quick came out, much later, he was slightly ashamed, not enough to ‘fess up, of course.
    Should you find that issue, please forward me a pic of the cover. I’d love to see it!

  4. Deanna Dahlsad Says:

    OMG, Lisa, thats amazing! If I do run across that issue, I’ll be sure to let you know!

  5. Cheryl Says:

    I have one of these small magazines, it was found on the passing of an elderly family member. It is the Sept. 22, 1952 issue. Ann Blythe & Gregory Peck are on the front cover. Anyone interested?

  6. Roger Inabnitt Says:

    I have 33 issue all 1952 all in good condition. Make me an offer.

  7. Jeff Ringer Says:

    Would anyone be able to send me a photocopy of pages 37, 38, 39 of the December 8, 1952 issue of Quick? It features some Arthur Murray dance diagrams that I would like to see. Please email me for more information. Jeff@studiojeff.com

  8. alyssa Says:

    I have december 31st 1951 copy with Elizabeth Taylor on front cover great condition

  9. dana Says:

    i have one august 4 1952 yogi berra front page

  10. “Esther Williams: Beauty Brains — and Busy” 1949 - Here's Looking Like You, Kid Says:

    [...] scans of a vintage magazine feature on Esther Williams from the November 21, 1949 issue of Quick magazine, sent to me by Deanna (of Kitsch Slapped and Kitschy Kitschy Coo). Click them to see/read the full [...]

  11. Bob Wagner Says:

    I have 38 copies from March 6, 1950 to Jan 29, 1951.

    They have some water damage as pages are stuck together. I am separating and going well. Overall, I would say they are at 80% quality.

    Contact if interested.

    Bob

  12. Don Says:

    Hi, Debbie.

    I have a bunch of these — mostly all from 1949. I’m trying to figure out how to price them for sale/auction and am wondering if you can provide any guidance based upon what you’ve seen?

    Thanks so much!

  13. Steve Grubb Says:

    I Have:
    Apr. 2,
    May 7,
    Jul. 16,23,30,
    Aug. 6,13,20,27,
    Sep. 3,10,17,24,
    Oct. 1,22,29,
    Nov. 12,19,26,
    Dec. 3,10,17,24,31, all of 1951.
    & Jan 14, 21 of 1952.
    I also have small size “People” mag.
    Apr. 9, 52 & May 7, 52

    Anyone interested?

  14. arno Says:

    hello
    for an artist project magazine i search for pictures of quick magazine the first 10 issues anyone know what date was the first ?

    thanks
    arno

  15. Victor Says:

    I have the copy in good condition
    from July 28, 1952, w/Glynis Johns on Cover.
    $6.00 + S/H.Send me a post if interestd.
    I will be placing it on the internet today (8/31/10)

    Contact: Klassicfilms@yahoo.com

  16. Hal Says:

    I have Jan.8,1951 issue of Quickw/Lena Horne on the cover. Cover page not stapled on, but in good condition.
    I also have a May 1955 issue of “Inside Magazine”w/Audrey Hepburn on the cover very good condition. Make me an offer if interested.

  17. Ann Says:

    I have a Feb. 3, 1954 issue, with ballerina Jean Marie on the cover. I had a great quote, however, I need to know the going rate, asap.

  18. Carol Says:

    Hi Quick collectors,
    I´m looking for a Quick Magazine with pictures of Marilyn Monroe in Chicago by Linus Kreiner.
    Anyone know something?

    Thank you very much!
    carol

  19. andy Says:

    have an issue with john wayne 1947

  20. steve urevith Says:

    I have about 20 of these magazines I am looking to sell
    Please contact Steve at urevith@gmail.com or 201-934-0839

  21. Retour vers le futur | Vieille Marde (point com) Says:

    [...] petit, environ 10 centimètres de long par 7 centimètres de large) publié aux États-Unis de 1949 à 1953. Il couvrait autant, dans des articles brefs, l’actualité internationale que les sports, la [...]

  22. sheryse Says:

    jeff@jeffstudios, i have no access to that aol .9 or whatever it is, but i do have the arthur murray pages you want. you can email me and we will try a different way.
    does anyone know where to get the best buck for these mags?

  23. Greg Says:

    I have 5 of these from 1953, one of them with Mickey Mantle on the cover, the April 20, 1953 issue. Looking to sale. Please email missylee@live.com or call Greg @ 801-603-2100

  24. Paul Jones Says:

    Hello All,
    Does anyone know where I can find a Quick news copy of Jan 30, 1950?
    Thanks very much.

    Paul

  25. Paul Jones Says:

    Just looking for a Jan 30, 1950 copy.
    Thanks again
    Paul

  26. Lois Says:

    I have a very cool looking little mail in envelope from Quick pocket news weekly. It is unmailed and is stamped with a 3 cent stamp. It has “Wild Bill Hikok’s Story”(looks like a signature replica). Looks like it was a write in for that particular story. Does it have any value?

  27. Lois Says:

    My email address is loismccombs@gmail.com. If anyone has information as to the above mentioned envelopes value.

  28. myjoeysway Says:

    I have about 100 or more of these magazines, some are advanced copies. I also have a Jan 30 1950 copy in very nice condition. I am looking to selling all of them.

  29. Marge Detring Says:

    has anyone found a place to find the collector values of our favorite little magazine? I have 3from Nov 1951 nov 5 has Patti Page, Nov 12 is Jane Russell, and Nov 19 is Marilyn Monroe ..The next Jean Harlow!!! Help appreciated. Marge

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