San Diego Comic Con is something of a mecca for anyone remotely interested in pop culture, and it’s again come and gone, and I’ve again remained firmly nestled in the green crevices of the Hudson Valley. And that’s okay. Crowds give me the screamies.
I skimmed the reports from the safety of a computer in an air conditioned room, which is a far more ideal situation than being undulated against by a tightening, after-lunch-burbling nerd crowd. While newsbits filtered in about upcoming movies and toy lines and comic stories, I was really only interested in one thing : exclusive toys. Those magical and elusive things that can usually only be obtained if you’re in attendance – rewards for making the journey and standing on long lines – and up until recently, there were only three options to get these things : go to the convention, pay a premium on eBay, or have a friend on the inside.
Alas, this collecting hassle resulted in an enormous toy collector upheaval and a surge of complaints. Unable to complete their toy collections with these rare (but important) pieces, collectors would quit their collections. Making something ‘exclusive’ would be certainly special for those who obtained it, but aggravating to those who could not, and with conventions spread across the US, someone was always going to be unsatisfied folks. Toy companies heard the collective moan, and responded using the wonders of the digital age.
There were about 300 different ‘exclusive’ items at this year’s SDCC, from comics to posters to toys and dolls and variations on existing things. Fortunately, almost every ‘exclusive’ toy that I coveted was offered up for sale on the internet by the very companies who were distributing them, and very soon after the convention wound down. Buying company-direct always a more reliable, less expensive option than eBay. Here’s what I scored online from SDCC, and how I got it.
Sideshow Collectibles was offering a miniature, metal Iron Man helmet that I needed to have. Don’t question it. Sideshow has dealt with collector demand by offering a ‘Priority Pre-Order’ system on their website, weeks prior to these events. Comic Con attendees place their orders for the limited items via the Sideshow website and pick them up on the day of the Con. However, Sideshow also opens up online orders to non-attendees at a very specific time and date, and for about five dollars more. The website shuts down except for an order page, people swarm to the site, and orders come in by the hundreds. After a few server crashes and website deaths early on, Sideshow has adjusted their technology to reflect the demand for these items, and the ordering process is a pleasure – just make sure you’re signed up for their newsletter 24 hours ahead of time, or else you’ll be booted from the pre-order line. Sideshow send my helmet, and I’m the proud owner of #100 out of 2000 produced.
Other exclusives offered by Sideshow included a Star Wars Jedi Aayla Secura in 12” scale. No, she’s not original trilogy, but she’s a Jedi AND a Twi’lek – two of my favorite parts of Star Wars, post-Lucas Insanity or not. Also, be sure to check out the Diane Kamahele Memorial Auctions being run by Sideshow this week, which include incredibly rare original sculptures, prototypes, and signed items. As someone who knew the awesome Diane Kamahele from many Toy Fairs, these annual auctions are an excellent thing that Sideshow does to help support her family after her untimely death.
Mezco also offered some exclusives via their website, among them ‘Future Hiro‘ from their Heroes series of toys, and a clear, blue version of Hellboy II’s Liz Sherman. These have not yet shipped, but were available through Mezco’s website, with absolutely no ordering hassles at all. NBC’s booth (and website) offered an exclusive ‘Painter’ Sylar figure from Heroes.
The Four Horsemen’s ‘Time Keepers‘ mini figures were available at the convention, but have yet to arrive on their website for the ol’ post-SDCC shopping rush. They’re creepy little skull-faced guys, so of course, I’m all up on that.
Of all of the summer toy exclusives, Hasbro’s and Mattel’s were the most coveted. Hasbro offered, among other things, an exclusive My Little Pony, a GI Joe Cobra Commander with a COBRA podium (in both blue and black), Mighty Muggs featuring an Indiana Jones fertility idol and a movie-based Iron Man, and an excellent Marvel Legends set based on The Savage Land, featuring Ka-Zar, Shanna the She-Devil and the tiger Zabu. Also offered was a large boxed set of eight Hulk action figures and the mighty Fin Fang Foom, as well as a small Star Wars diorama of Darth Vader talking to a giant holographic Emperor. There was a lot to take in, and a lot to hunt for, and Hasbro never seemed to give a clear answer about whether or not they’d sell these from their website, post-Con.
At noon, on the day after the convention ended, the items appeared on the website, and hundreds of collectors descended like plastic-hungry locusts. The site was brought to a stuttering crawl, and by the end of it, after many ‘page cannot be found’ notices, I emerged with my Savage Land Set and the two Mighty Muggs. I didn’t suffer the same woes as other collectors, whose items sold out just as they were trying to get the checkout page to function properly. I commend Hasbro for making these things available, but their servers need to be able to handle the frantic refreshing of pages by their fans.
Plus, I kinda need a fertility idol. I’ve been lonely.
Mattel has offered convention exclusives in the past, but has never offered them online until this year. Responding to fan inquiries (and protests, whinings, frothings, and the occasional body part sent through the mail), they whipped up the brand-new MattyCollector.com, announced the launch date and time, and in a Hasbro-esque feat of internet power, collectors converged and pushed the site to a crawl. Mattel offered four exclusives : a He-Man figure of The King of Greyskull, A DC Universe Classics Lobo, a Justice League Unlimited Giganta, and a Pixar’s Cars ‘Lightning McQueen‘ car. It seems that everyone who was present at the launch emerged with exactly what they wanted – and MattyCollector only promises to expand. They’ve already announced a site-exclusive set of He-Man toys that’ll be produced at a rate of one per month, and more DC Universe Classics, including Adam Strange and Starfire. For a first effort at a storefront for such a popular company, it looks very exciting.
So, SDCC was just as exciting for us at home, and I’m going to keep on telling myself that. I got the stuff I wanted, got to buy it while wearing nothing but my underpants, and no one was the wiser. They weren’t so thrilled when I tried that at Target.
