Since the scope of Toy Fair is larger than what any one human brain can sensibly absorb, here’s a summary of everything else worth noting from the halls of the event. Click back for a few weeks’ worth of recollections.

First, BanDai! BanDai’s strongest presence is in overseas markets, where they make all manner of tiny (and large) awesomeness, but their US branch is not without its awesomeness also. I’d like to note anyhow that they’ve always been one of the friendliest companies I’ve had regular communication with, and have always been willing to make time to see me when I come a-callin’. This years licenses include a return to Dragonball Z, and the continuation of Ben Ten, Power Rangers and Tamagotchi items. Unfortunately, there was no photography allowed in the showrooms.

Tamagotchi continues its online presence with the new Version 5, which my niece was pining for last time we went to Toys ‘R’ Us. With this new version, you play caretaker for a whole family of digital creatures, who evolve into different types of families depending on their treatment (until you inevitably forget about them in your backpack and they take their UFO back to their home planet). In addition to this new ‘family’ aspect, the game interacts with an online presence via a collection of passwords that can be exchanged between the game and the website, used to obtain new items & stuff. Finally, a chance to construct a family that doesn’t yell every word that they say and doesn’t let the dog lick the dishwasher clear. Seriously, guys, even hillbillies know better.

Ben Ten’s neatest item is the Alien Creation Chamber, a device which contains a collection of alien parts that are mixed and matched at the press of a button, with additional Alien Combination Figures sold separately. Making your own misbegotten alien creatures is a hobby of mine. And while I don’t claim to understand Power Rangers, (Red Ranger – TRIDENT WEAPON! Yellow Ranger – … dumptruck hands?), I love kaiju stuff. The neatest item to come out of the Rangers this year is the Jungle Fury Mission Helmet, which is a wearable role-play item that transmits secret missions, lights and sounds into your kid’s spongey head. Not only do you get secret, fun missions to play, but the device can be hooked up to a computer to download more missions, so the play value is constantly renewable. Clockwork Orange-style brainwashing is highly unlikely. But would be gnarly.

Huckleberry Toys is a relatively new addition to the action figure field, and their first products are a set of McDonaldland toy reproductions from the days of old. They’re expanding upon this original line of toys, though, with additions of various Ronald McDonalds, Mayor McCheese, Birdie, FryGuys, Chicken McNuggets, The Hamburglar, The Professor, Captain Hook, Big Mac, and even an upcoming Mac Tonite figure, who no one seems to remember but me. He was the piano-playing guy with the moon head, and he was BEAUTIFUL. I’m glad to see these pop cultural artifacts, especially in a world that’s embracing such an anti-fast food attitude. I grew up watching these brightly-colored, character-driven commercials, and I even ate McDonalds food occasionally (though I’m a Wendy’s guy myself), and I didn’t get eight kinds of heart disease by the time I was eleven. All things in moderation – especially fried foods and action figures. I’m working on the latter.

Shocker Toys is a well-known name in the world of action figures, though mostly for the notoriety that their fearless leader, Geoff Beckett, has brought to the entity. The company takes a very modern stance of ‘radical transparency’, which means that they openly talk about and reveal every step of the figure making process – something that the collecting public hasn’t been properly familiarized with. This open discussion of contracts that have fallen through, revealing unfinished figures, and the huge lead times between when a product is conceived and actually released has created some ill-will from collectors, who have yet to see any full-sized figures released from Shocker.

Where Marvel Toys’ Legendary Comic Book Heroes struggled in the mass market and failed after two waves, the far smaller Shocker Toys is trying to continue the existence of a line of similar figures from other independent comics and creators called ‘Indie Spotlight’. The first wave of their efforts was on display, with a potential release date of early June. This set will include fan-favorites like Scud, Katchoo, Shadowhawk, Kabuki, and The Maxx. In addition to these 6” figures, Shocker also has a line of ‘Shockinis’, another entry into the crowded world of mini block figures. These also address the same properties, along with The Tick and other things I’d love to see sooner than later. Here’s hoping I can play with these soon, Shocker!

McFarlane Toys also made an unexpected appearance at Toy Fair, after not attending for at least six years. They had a handful of 2-ups, or double-sized figural sculptures, on display – including a few figures from their upcoming ‘Warriors of the Zodiac’ line, which consists of dynamic, bizarre interpretations of the various zodiological icons, like the sultry Virgo, and the warrior-like Scorpio. Don’t even ask about Gemini, which is some kind of double-ended tooth-worm. McFarlane isn’t exactly known for their subtlety. Their long-running Dragons line has ended after eight sets, and has given way to a follow-up line called ‘Legend of the Blade Warriors’, presumably figures from what happens after the Dragons have been eliminated from the ancient landscape and humans begin to dominate. McFarlane’s revolutionary figures usually come with stories packed inside, but they’re so fraught with grammatical problems and cliché that it’s usually best to not partake. Let the figures be figures, not overwrought characters from some high school fantasy novel.

And we can’t forget about Diamond Comics, who produce and distribute a large number of modern science fiction licenses – mostly notably, Star Trek. While they continue to produce 7” figures from the original Star Trek movies, their Next Generation figure line will be ending shortly, after a fairly basic run addressing the main command crew and many variants of each – leaving us without neat aliens or any kind of real ‘enemy’ characters in the set. Diamond will, however, continue their new Deep Space Nine set, hopefully addressing the myriad aliens that pass through the space station in addition to the main crew. Can I have a Ferengi family, some Dabo girls, Morn, Gul Dukat, and a whole mess of Klingons, please? Diamond will also be continuing a series of Borg figures that Art Asylum started many years ago, and these will come with parts to build a light-up regeneration chamber. Which is almost enough to make me forgive them for giving us a Reginald Barclay, but not a Q in judge’s robes.

These Trek characters will also manifest as Minimates – tiny little blocky guys that are both cute and universal – meaning that your Captain Picard Minimate can go and meet your Professor X minimate and they’ll be in the same style and size. You can relive those awful pages of Star Trek meets X-Men that we’ve all tried to block from our memories. The Minimates don’t end at Star Trek, though, with Diamond picking up strange movie licenses for films like Desperately Seeking Susan, Platoon, Rocky, Silence of the Lambs, and For a Few Dollars More. It seems like a pretty obvious move by Diamond to obtain a ton of fun celebrity semi-likenesses which can then be dissected by fans to make characters and situations from other movies, since Minimates are so easily pop-apart-able.

Diamond will no longer be producing Marvel polystone items (like busts and statues), leaving the main license for that with the impeccable Bowen, but Diamond will still be producing their ‘Marvel Select’ line of figures – slightly larger versions of Marvel Legends, produced in far smaller numbers. In this line, Hulk and Iron Man were on display – tapping directly into movie fever.

TV geeks will also enjoy the Jack Bauer figures from 24, both in 12” scale and as Minimates. If you’re into that kind of thing. Also, Diamond will be releasing Mego reproductions from Planet of the Apes and the original Star Trek, and 7” figures from Battlestar Galactica (modern) and Stargate Atlantis… you geeks. To add to the greatness, most of Diamond’s figures come with bonus parts, which you can build vehicles and scenery from. Who doesn’t want a massive Stargate? Besides people with girlfriends?

So, Toy Fair is over, and I’m just recovering from the annual wallet-splosion that it tends to be. The allure of seeing untouchable toys only serves to aggravate my desire for them, so go out and stimulate the economy with me, folks. That big ol’ tax refund announcement didn’t coincide with Toy Fair just by coincidence.

---

================

Gotta Collect? Then You Gotta Connect - Join our Collectors’ Community!

This entry was posted on Wednesday, March 5th, 2008 at 2:00 am and is filed under collecting fyi, events. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.