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MOCCA Festival 2007 : The Artists

06.27.07 By Collin David

This past weekend was a significant one for New York comic nerds of all ilks, from those exclusively into spandex and punching to those collectors who prefer their comics brooding and embarrassingly autobiographical. Not only was the seven millionth annual Big Apple Comic Con happening across the street from Madison Square Garden in the decrepit Hotel Pennsylvania, but the Museum of Comic and Cartoon Art was having their amazing annual Festival. It would seem that I had a big weekend ahead of me.

On Saturday, June 23rd, I attended the MOCCA Festival, located at the Puck Building (in the ridiculously trendy NoHo / SoHo area of NYC). The Puck Building, or at least the areas that we were allowed to access, was comprised of a series of large, interconnected ballrooms. In each one, artists and small publishers had set up simple 6-foot folding tables to display their works. There was no ridiculous fanfare, no corvettes decked out with TVs and people blasting out Guitar Hero tunes, no Marvel Comics shilling their latest galaxy-spanning, glossy-covered saga. The deceptively subtle, unadorned ballrooms were the perfect quiet atmosphere for artists to practice their art and explore each others’ works, without the constraints of ‘the industry’ telling them what was and was not appropriate. It would seem that a large portion of the overhead lighting wasn’t completely functional, but no one seemed to mind too much.

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‘DIY’ or ‘do-it-yourself’ culture has recently found a significant foothold among the 30-and-younger crowd, as evidenced by such sites as Etsy and the vast collection of artists who choose self-publishing as a viable option for dispersing their artworks to the world. Xeroxed copies of small, hand-stapled books weren’t an uncommon sight, whereas that kind of presentation would have once been viewed as unprofessional. Now, the xerox machine has become an integral part of ‘zine and comic culture, as it’s become abundantly clear that the insights that you find in a professionally published book are the same insights that can be found in a cheaply mass-produced work. DIY, at least in a material sense, sprung out of the need for economy, after all - the trendiness was just a coincidence that came along later.

Because of this, the variety of artists and approaches covered the entire scope of the comic industry. From artists who had a few small piles of photocopies, artists who’d handmade books on a printing press, artists who had books professionally bound and printed in color or black and white, and even artists who took the ‘comic’ format and stretched it to its limits by presenting piles of individual panels in small boxes, packaged with 45s, and even as original paintings. Some were published by indie labels, while others were simply there to share their own amateur (and often impressive) creations.

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I had my own mission, though, and that was to once again get my Bizarro Comics book signed by Tom Hart, Nick Bertozzi and Jessica Abel, to add to my collection of artist signatures I’ve been accumulating since 2002. By the end of the convention, I’d found everyone but the elusive Tom Hart, and even had a great conversation with Mr. Bertozzi about Jack Kirby and the recent release of the second volume of the DC Archive Edition of Kamandi. With my recent appreciation of Jack Kirby just being explored in earnest, it was enlightening to see the invisible barrier between ‘hero’ comics and ‘indie’ comics being broken down, as they often exist in two very different worlds, and are not always at ease with each other. He signed my Bizarro book right next to his own drawing of Kamandi.

Jessica Abel didn’t seem quite as receptive to my appreciations, but added the seventh signature to my Bizarro book anyhow.

Other attendees included Gary Panter, who was recently profiled in Juxtapoz Magazine for his influence on current ‘pop surrealist’ art culture, as well as his role as designer on Pee-Wee’s Playhouse (which was integral in my mental development, probably to no surprise). On the other end of his row of tables was the seven year old daughter of Denis Kitchen (founder of the notable Kitchen Sink Press), Alexa, perhaps with the most elaborate display of all, including a banner heralding her arrival and title of ‘the youngest artist in comics!’, with stacks of pink books overwhelming the table around her, while she continued to draw and her mother looked on proudly. All of this convinced me to come home to my own seven year old niece, make her a pot of coffee and let her burn through a ream of printer paper at high speeds… though this is something that she does fairly regularly anyhow without the aid of caffeine or goading. Coffee would probably blur her to a white-hot light speed from which we’d never recover.

Interestingly, there were a few artists who normally attend the Big Apple Comic Con who opted to lend their support to the MOCCA Fest instead this year, since odd planning had both events on the same days. I can see this as an active support towards the ‘art’ side of things over the ‘industry’ side, so Kyle Baker and Evan Dorkin be praised. You guys made the right choice.

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Also of note was Dr. Cube from Kaiju Big Battel, a being of unspeakable evil and megalomania. From behind his table, he grasped at my friend’s complimentary Wizard Magazine and tore it open in order to sign it. When he handed it back to my friend, it read ‘Wizard Magazine is for sucker MCs! Dr. Cube!’. Shortly after that, he snatched someone’s water bottle and wrote ‘WATER!’ on it, and it all became clear. Dr. Cube and Los Plantanos were the only costumed folks at MOCCA. This was a good thing.

The MOCCA Fest spread through four or five ballrooms on the first floor, as well as a large room on the seventh floor. Table spacing was fair, and allowed foot traffic easy passage, which was a bonus as I have limited patience for crowded convention floors. As the day wore on a bit, the ballrooms filled up to ‘crowded’ levels, but the mood remained calm and unfrustrated - which is not something that can be said for the purely ‘BUY AND SELL’ atmosphere of the traditional comic convention.

Another added bonus? Art chicks are HOT. Unfailingly. So… there’s that, too.

By the end of the day, I’d spend $200 in limited edition, small run books, original paintings and records. As I purchased them, I had the opportunity to talk to an inspiring collection of genuine artists, half of whom seemed a bit surprised that I wanted them to sign their works for me, unpretentious and unassuming as most of them were. Stay tuned for an exploration of just what $200 in small press books looks like.

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2 Responses to “MOCCA Festival 2007 : The Artists”

  1. Damien Says:

    Hey,

    I showed some of my stuff with Sapo entertainment which also showed on both days on the 7th floor. We are mainly a web comic site, so alot of hardcopy comic enthusiasts passed us by, but rest assured, our web comics do contain alot of humor, dedication, and artistic variety. I have just started a web com with Sapo entitled “Little Mountain”, and my friend Phillipe pencils the hilariously dark cottonfluff web com. I have to say, many were upset about being placed on the 7th floor due to it’s lack of heavy foot traffic. Some people on the first floor had no idea about the 7th, and that was no fair! Mainly due to that fact that ALL tables were the same price, and ultimately those tables on the first saw a greater multitude of prospective buyers/fans.

    D.

  2. Collin David Says:

    Hey! I picked up a few things from your table, actually, but was a little intimidated by the completely beautiful girl that was handing stuff out at the time. One would think that I’d stick around and find out more, but socially awkward being that I am, I nodded and blushed and walked slowly away.

    Rest assured, I visited the 7th floor, following the huge signs on the other floor, but yeah - it was easy to forget about the 7th. The 7th floor had the benefit of a LOT more natural lighting though - the lights on the other floor were pretty dim. It was a breath of fresh air.

    But man, your table chick was cute.

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